It is often said that in order to succeed, one needs to learn the 'tricks of the trade'. However, this is not true. Good professionals learn the trade. This is what You Can Sell teaches you how to do-to gain thorough knowledge of the trade, better understanding of the task at hand and sell your way to success. This book explains how to: · Gain success and avoid pitfalls · Meet and exceed goals · Establish credibility and grow · Gain a competitive edge · Learn the qualities of a winning professional.
why arent my books selling
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Let’s begin this with total transparency. Most people don’t make a lot of money with their book. The average self-published author makes less than $100 per year. The average U.S. nonfiction book is now selling less than 250 copies per year and less than 2,000 copies over its lifetime. Very few titles are big sellers. Only 62 of 1,000 business books released in 2009 sold more than 5,000 copies, according to an analysis by the Codex Group (New York Times, March 31, 2010). A book has far less than a 1% chance of being stocked in an average bookstore. There are thousands of titles competing for that limited shelf space. What if your book becomes a bestseller? Most people think, that once that happens, your book will take off. Then you’ll be in-demand for interviews, and everyone will just magically just come buy your stuff, and you’ll be famous… right? Wrong. “If you build it, they will come.” Only worked for Kevin Costner in the Field Of Dreams. (And “Shoeless Joe Jackson” is probably not your target audience.) The TRUTH is: You need to have a system in place (i.e. products and services, or a business) to monetize your book. What happens if you don’t? Well… not much. And that’s the problem. Inside this book, you will learn 4 specific strategies, THAT YOU CAN USE, to make 6-7 figures with your book. Yeah, and you can do them WITHOUT selling a single copy of your book. Inside this book, you’ll learn the BIG SECRETS from interviews with authors who are using these strategies RIGHT NOW… to grow a massive INCOME, and make a difference. Your book could, and should become one of your most powerful marketing tools. Get it now, and learn how you can start making money with your book today. *BONUS: You’ll actually discover many more than 4 strategies for you to make money with your book. But “Shhhhhh… don’t tell anybody." MORE in this book: If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to Turn it into your most powerful marketing tool. If you have doubts or question that you have, ‘what it takes’ to write a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it hit BESTSELLER lists, or just “sell more" of your products or services, this book will help give you a competitive advantage, that makes it easier to do so. INSIDE: • WHY having a book is your best marketing tool • HOW to build authority and credibility with a book • STEP-BY-STEP how to turn your book into your ultimate 'Lead Generation Tool' • NINJA strategies to use your book to bypass gatekeepers, and get it into the hands of your ‘Ideal Client’ • MEDIA secrets for authors that gets you tons of Free Publicity • HOW to use your book to get more profitable Speaking Engagements • And so much more... WHAT THIS BOOK IS NOT: • This book is NOT a formula to “get rich quick” • This book is NOT going to magically make you successful • This book is NOT for people who are not willing to “do the work” This book WILL show you a simple path that you can follow. But it will take your hard work, and follow-through to make it happen. You can do it. And this book will help you. But it will not do it for you. However, do the work, and you'll wish you had read this book YEARS ago!
How Brian Sold Over 500,000 Books When Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to more than half a million books. No one knew who he was. No one was waiting to buy his next book, but somehow he managed to build an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences. Introduction - Who the heck is Brian Rathbone? The Basics – Don’t put the cart before the dragon Audience Building – Engage the geek magnet Hyperlinks for Authors – Transporting the reader to your world Readers Versus Units Sold – Treasure the dragon, not the hoard Email Lists – The dragons are in the list Mailing List Rental – Other people’s dragons Giving Away Content – No such thing as a free dragon Distributors Versus Publishing Direct – Here, you deal with the dragons! Conventions, Events and Book Signings – Beware the unicorn traffic jam Give The Reader Options – What color is your dragon? Meta-data – People who ran from this dragon also ran from that one Know Your Retailer – Befriend the gentle giant Team Up With Others – There is strength in legion Where To Spend Your Money – You can’t take hoard with you Web Sites And Email For Authors – hotone @ grumpydragons.com Twitter For Authors – Wookiees, Peanuts and Shapeways SEO For Authors – Invisible books don’t sell and they scare me a little Analytics For Authors – Counting your dragons. Marketing Nonfiction – How dragons can help you, too! Conclusion – Group dragon hug.
Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home sellingand purchasing process is fraught with potholes that can usually beovercome. But in this weakened housing market, everyone involved inthe selling process must increase their efforts. In order to sellhomes at top dollar, houses must be "prepared for sales."That’s where Staging comes in. The real estate mantra is nolonger location, location, location. It is now Staging, Staging,Staging! It’s all about presentation. In Staging toSell, Barb Schwarz, The Creator of HomeStaging®, offers her winning tactics, secrets, andstrategies for selling a home at top dollar during thesechallenging times. In addition to offering specific tips on how toStage a home, Schwarz, a sought-after speaker and Real Estatebroker who has Staged and sold over 5,000 homes, provides readers,sellers, Realtors® and Stagers, with useful advice oncorrectly pricing properties, marketing properties so that theysell, addressing objections early on, having the seller handle theStaging before the house is viewed, and much more. Written withtoday’s turbulent real estate market in mind, Staging toSell contains the information readers need to get their homesSold in the market quickly for top dollar.
"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship with one's customers. Reprint. 25,000 first printing.
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how. Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to: Lead a sale without being pushy Read the signs of an interested potential buyer Use questioning methods that close sales, time and again Help clients feel good about their buying decisions Keep your clients’ business and build their loyalty Build long-term relationships and watch your sales grow With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on: Verbal and visual buying cues and how to recognize them Choosing the best location for closing Addressing concerns and creating a sense of urgency Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more The ten biggest closing mistakes and how to avoid them Add-on selling and other ways of getting your clients to help you to build your business Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
Amusing, articulate, and controversial, this account follows the trail of the world's most infamous balding backpacker, returned last summer from a year's walk about on this crazy planet. Stories include George W. Bush's election, being homeless in California, a trip up the Twin Towers, and getting tear-gassed in Quebec.
When it came to sales and marketing, first-time author Richard Meredith was so disappointed with his publisher's capabilities that he decided to do it himself. In six months he got 50 dates for book-signing and speaking events, harvested a sack-full of publicity and sold thousands of copies. This is a collection of his personal-experience articles that have been published in the writing press. Topics include: bagging a tour of signing events, braving the speaking circuit, improving personal promotion, hunting for representation and gaining from sponsorship. The author's Introduction says: "I hope they will be of use to writers' groups or in libraries and places of study - anywhere, in fact, where authors or would-be authors hope to find information which will help them in the difficulties they face."
You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. Within these pages are hundreds of ideas for doing just that. Not only are the ideas here, but the words and phrases that make them work are here as well. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations. One single strategy alone has tripled the sales volume of many readers. That's why the book is recognized as a classic 25+ years after its first printing. This book is written in clear, easy-to-understand language. There's no hype or theory here, just proven-effective "how-to" strategies to help you increase your sales volume immediately. Need help in a specific area? Check out the detailed index. The answers to nearly every concern or objection are literally at your fingertips. Save yourself the time it took Tom to master the art of selling. It's all wrapped up in these pages for you.
Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals "how" you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick "which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose." By creating the right marketing mix, you will be successful in selling your book "and" will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.