understanding your users

Understanding Your Users
Author: Catherine Courage
Publisher: Gulf Professional Publishing
Release Date: 2005-01-11
Pages: 781
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

"Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. The techniques can be used together to form a complete picture of the users' requirements or they can be used separately to address specific product questions. These methods have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks."--BOOK JACKET.

Understanding Your Users
Author: Kathy Baxter
Publisher: Morgan Kaufmann
Release Date: 2015-05-20
Pages: 568
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Completely new and revised edition includes 30+% new content! Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia

Observing The User Experience
Author: Mike Kuniavsky
Publisher: Elsevier
Release Date: 2012
Pages: 585
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. Explains how to create usable products that are still original, creative, and unique A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users

Usability For The Web
Author: Tom Brinck
Publisher: Morgan Kaufmann
Release Date: 2002
Pages: 481
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Demonstrates Web design fundamentals that consider usability a major design goal, provides advice on incorporating usability considerations in each stage of the design process, and discusses the functionality of e-commerce sites.

UX For Dummies
Author: Kevin P. Nichols
Publisher: John Wiley & Sons
Release Date: 2014-04-10
Pages: 384
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Get up to speed quickly on the latest in user experiencestrategy and design UX For Dummies is a hands-on guide to developing andimplementing user experience strategy. Written byglobally-recognized UX consultants, this essential resourceprovides expert insight and guidance on using the tools andtechniques that create a great user experience, along withpractical advice on implementing a UX strategy that aligns withyour organisation's business goals and philosophy. You'll learn howto integrate web design, user research, business planning and dataanalysis to focus your company's web presence on the needs of yourcustomers, gaining the skills you need to be effective in the fieldof user experience design. Whether it's the interface, graphics, industrial design,physical interaction or a user manual, being anything less than onpoint can negatively affect customer satisfaction and retention.User experience design fully encompasses traditional human-computerinteraction design, and extends it to address all aspects of aproduct or service as perceived by users. UX For Dummiesprovides comprehensive guidance to professionals looking tounderstand and apply effective UX strategies. Defines UX and offers assistance with determining users andmodelling the user experience Provides details on creating a content strategy and buildinginformation architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your siterelevant The UX field is growing rapidly as companies realise thatmeeting your business goals requires a web presence aligned withcustomer needs. This alignment demands smart strategy and evensmarter design. Consultants, designers and practitioners must allbe on board if the result is to be cohesive and effective. UXFor Dummies provides the information and expert advice you needto get up to speed quickly.

Online Marketing Revealed
Author: Patricia Brusha
Publisher: A Couple of Chicks Marketing
Release Date: 2009-05-13
Pages: 70
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Online Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics.

How To Give Your Users The LIS Services They Want
Author: Sheila Pantry
Publisher: Facet Publishing
Release Date: 2009
Pages: 192
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

In these turbulent times, with the challenges of a constantly changing job market, shifting information-seeking behaviour and a vast array of new resources continually being produced, library and information services need to constantly keep one step, or more, ahead of their users. The benefits of analysing user behaviour are self-evident: better strategic planning, cost benefits and better use of budgets, better marketing, satisfied customers, satisfied management, and a library or information unit that is central to the needs of your parent organization. However, paradoxically, user needs and levels of expectation, including those of remote users, are often not fully explored. This accessible text goes back to the basics and investigates the following key issues: Why this book? Defining your users Understanding users: the what, why, where, when, how and who What is the current knowledge of user behaviour and needs: is it really predictable? Great expectations: how LIS professionals can manage and train users Using information about past user behaviour Making the most of knowing your users Keeping track of changes in what users want Tracking the future: electronic and social networking Future perfect? Readership: This book will help any library or information professional anywhere to take a fresh look at this important area and to tackle it in their organization, so as to ensure that their users will always obtain exactly what they want. Webmasters and knowledge managers will also find much to interest them.

Healthcare Business Intelligence
Author: Laura Madsen
Publisher: John Wiley & Sons
Release Date: 2012-07-20
Pages: 336
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Solid business intelligence guidance uniquely designed for healthcare organizations Increasing regulatory pressures on healthcare organizations have created a national conversation on data, reporting and analytics in healthcare. Behind the scenes, business intelligence (BI) and data warehousing (DW) capabilities are key drivers that empower these functions. Healthcare Business Intelligence is designed as a guidebook for healthcare organizations dipping their toes into the areas of business intelligence and data warehousing. This volume is essential in how a BI capability can ease the increasing regulatory reporting pressures on all healthcare organizations. Explores the five tenets of healthcare business intelligence Offers tips for creating a BI team Identifies what healthcare organizations should focus on first Shows you how to gain support for your BI program Provides tools and techniques that will jump start your BI Program Explains how to market and maintain your BI Program The risk associated with doing BI/DW wrong is high, and failures are well documented. Healthcare Business Intelligence helps you get it right, with expert guidance on getting your BI program started and successfully keep it going.

Professional Cocoa Application Security
Author: Graham J. Lee
Publisher: John Wiley & Sons
Release Date: 2010-05-13
Pages: 336
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

101 Startup Lessons
Author: George Deeb
Publisher: BlogIntoBook.com
Release Date: 2013-11-01
Pages: 150
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."

Beginning SharePoint 2013
Author: Amanda Perran
Publisher: John Wiley & Sons
Release Date: 2013-02-08
Pages: 672
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Learn to build business solutions with SharePoint2013 Now in its third edition, this perennial bestseller features acomplete overhaul for the latest version of SharePoint. A must-havefor building business solutions in SharePoint, real-world scenariosaddress critical information management problems and detaileddescriptions explain how to efficiently and successfully handlethese challenges. Plus, best practices for configuration andcustomization round out the coverage of getting started withSharePoint 2013 so that you can confidently make this platform workfor your business today. Examines product functionality alongside realistic scenarios toprovide you with contextual relevance Addresses managing permissions, reporting in SharePoint, andworking with access services Offers updated content on working with lists, libraries,workflow, content types, and web parts Reviews social features, forms management, businessconnectivity services, and more Beginning SharePoint 2013 is an ideal introduction to thelatest iteration of this popular content management provider.

About Face
Author: Alan Cooper
Publisher: John Wiley & Sons
Release Date: 2014-08-13
Pages: 720
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The essential interaction design guide, fully revised andupdated for the mobile age About Face: The Essentials of Interaction Design, FourthEdition is the latest update to the book that shaped andevolved the landscape of interaction design. This comprehensiveguide takes the worldwide shift to smartphones and tablets intoaccount. New information includes discussions on mobile apps,touch interfaces, screen size considerations, and more. Thenew full-color interior and unique layout better illustrate moderndesign concepts. The interaction design profession is blooming with the successof design-intensive companies, priming customers to expect "design"as a critical ingredient of marketplace success. Consumers havelittle tolerance for websites, apps, and devices that don't live upto their expectations, and the responding shift in businessphilosophy has become widespread. About Face isthe book that brought interaction design out of the research labsand into the everyday lexicon, and the updated FourthEdition continues to lead the way with ideas and methodsrelevant to today's design practitioners anddevelopers. Updated information includes: Contemporary interface, interaction, and product designmethods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-dateexamples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through thecurrent shift in consumer technology habits will find AboutFace to be a comprehensive, essential resource.

Data Driven Healthcare
Author: Laura B. Madsen
Publisher: John Wiley & Sons
Release Date: 2014-09-23
Pages: 224
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizingthe healthcare industry. You have more data available than everbefore, and applying the right analytics can spur growth. Benefitsextend to patients, providers, and board members, and thetechnology can make centralized patient management a reality.Despite the potential for growth, many in the industry andgovernment are questioning the value of data in health care,wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transformingthe Industry tackles the issue and proves why BI is not onlyworth it, but necessary for industry advancement. Healthcare BIguru Laura Madsen challenges the notion that data have little valuein healthcare, and shows how BI can ease regulatory reportingpressures and streamline the entire system as it evolves. Madsenillustrates how a data-driven organization is created, and how itcan transform the industry. Learn why BI is a boon to providers Create powerful infographics to communicate data moreeffectively Find out how Big Data has transformed other industries, and howit applies to healthcare Data-Driven Healthcare: How Analytics and BI are Transformingthe Industry provides tables, checklists, and forms that allowyou to take immediate action in implementing BI in yourorganization. You can't afford to be behind the curve. The industryis moving on, with or without you. Data-Driven Healthcare: HowAnalytics and BI are Transforming the Industry is your guide toutilizing data to advance your operation in an industry wheredata-fueled growth will be the new norm.

Administrator S Guide To Active Directory
Author: Techrepublic
Publisher: CNET Networks Inc.
Release Date: 2006-04
Pages: 344
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Observing The User Experience
Author: Mike Kuniavsky
Publisher: Morgan Kaufmann
Release Date: 2003-04-22
Pages: 560
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Table of contents

Building Financial Models
Author: John Tjia
Publisher: McGraw Hill Professional
Release Date: 2009-04-12
Pages: 464
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The ability to effectively create and interpret financial models is one of the most valued skills in corporate finance--from Wall Street to Main Street. Now, the acclaimed guide to designing, building, and implementing valuation projection models is fully revised and expanded to keep finance and accounting professionals competitive in today's marketplace. This second edition of Building Financial Models continues the tradition of its predecessor by providing a hands-on approach to creating a core model that is supported by broad coverage of cornerstone accounting and finance principles. Additionally, this updated volume features: Entirely new coverage of discounted cash flow (DCF) modeling Excel formulas for making powerful calculations within the spreadsheet In-depth explanations of both the principles and mechanics of projection models Building Financial Models helps readers practice good thinking and apply sound knowledge of their tools--two key attributes to producing robust and easy-to-use models. This practical guide takes you step by step through the entire process of developing a projection model, with a full chapter dedicated to each phase. By the end, you will have a working, dynamic spreadsheet financial model for making projections for industrial and manufacturing companies. Furthermore, this Second Edition provides the vocabulary and syntax of model building so you can tailor core models to fit any size company and allow for quick input changes to test sensitivity. The companion website www.buildingfinancialmodel.com offering example spreadsheets will give you a head start on developing your own models. A flexible and successful financial projection model does more than just add numbers--it explains the complex relationships between those numbers and illuminates ways to use those associations to add value to an enterprise. Building Financial Models is the only book you need to create and implement a fluid financial projection model that is both state of the art and user friendly.

Facebook Application Development For Dummies
Author: Jesse Stay
Publisher: John Wiley & Sons
Release Date: 2011-05-09
Pages: 408
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!

Professional Mobile Application Development
Author: Jeff McWherter
Publisher: John Wiley & Sons
Release Date: 2012-08-16
Pages: 432
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Create applications for all major smartphone platforms Creating applications for the myriad versions and varieties of mobile phone platforms on the market can be daunting to even the most seasoned developer. This authoritative guide is written in such as way that it takes your existing skills and experience and uses that background as a solid foundation for developing applications that cross over between platforms, thereby freeing you from having to learn a new platform from scratch each time. Concise explanations walk you through the tools and patterns for developing for all the mobile platforms while detailed steps walk you through setting up your development environment for each platform. Covers all the major options from native development to web application development Discusses major third party platform development acceleration tools, such as Appcelerator and PhoneGap Zeroes in on topics such as developing applications for Android, IOS, Windows Phone 7, and Blackberry Professional Mobile Cross Platform Development shows you how to best exploit the growth in mobile platforms, with a minimum of hassle.

Writing For Interaction
Author: Linda Newman Lior
Publisher: Newnes
Release Date: 2013-02-26
Pages: 292
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media. Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts help your customer interact with your application. Divided into five sections, the book completely covers the information experience design process from beginning to end. You'll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference for information experience! Illuminates writing principles and practices for use in interactive design Includes examples, checklists, and sample processes, highlighting practical approaches to designing the information experience Provides the complete picture: understanding customer needs, creating personas, and writing the text appearing within the user interface

Performance Marketing With Google Analytics
Author: Sebastian Tonkin
Publisher: John Wiley and Sons
Release Date: 2011-01-21
Pages: 456
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.