Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.
thinking with type
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Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
You’ve Got Flair!, -More than 600 designs and tips for lettering, using tools, adding new media & color to scrapbook pages.
The Routledge International Handbook of Thinking and Reasoning is an authoritative reference work providing a balanced overview of current scholarship spanning the full breadth of the rapidly developing and expanding field of thinking and reasoning. It contains 35 chapters written by leading international researchers, covering foundational issues as well as state-of-the-art developments in thinking and reasoning research. Topics covered range across all sub-areas of thinking and reasoning, including deduction, induction, abduction, judgment, decision making, argumentation, problem solving, expertise, creativity and rationality. The contributors engage with cutting-edge debates such as the status of dual-process theories of thinking, the role of unconscious, intuitive, emotional and metacognitive processes in thinking, and the importance of probabilistic conceptualisations of thinking and reasoning. Authors also examine the importance of neuroscientific findings in informing theoretical developments, and explore the situated nature of thinking and reasoning across a range of real-world contexts such as mathematics, medicine and science. The Handbook provides a clear sense of the way in which contemporary ideas are challenging traditional viewpoints as "new paradigm of the psychology of reasoning" emerges. This paradigm-shifting research is paving the way toward a richer and more inclusive understanding of thinking and reasoning, where important new questions drive a forward-looking research agenda. It is essential reading for both established researchers in the field of thinking and reasoning as well as advanced students wishing to learn more about both the historical foundations and latest developments in this rapidly growing field.
For more than a century, the National Park Service, private individuals, and small businesses have constructed a variety ofstructures on America's national parklands. Some were guided by the architectural style of the day, while others looked to the surrounding landscape for inspiration. InThe National Park Architecture Sourcebook, architect and longtime preservation advocate Harvey H. Kaiser takes readers on an architectural tour of the remarkable variety of man-made structures that dot the landscapes of these spectacular mountains, valleys, deserts, and coastlines. Organized by region,The National Park Architecture Sourcebook is unique and comprehensive guidebook to America's most significant historic park-based architectural treasures. Kaiser leads readers beyond the rustic lodges ofYellowstone and Yosemite found in typical guide books to those special places where history, form, and natural beautyhave combined to create moments of architectural magic or enduring symbols of patriotism and heroic action such as theStatue of Liberty, Mount Rushmore, the Lincoln Memorial, Fort Sumter, and the USS Arizona. Blending facts, anecdotes,and personal observations based on many thousands of miles of travel, Kaiser evokes the spirit of these places while offering a solid understanding of why national park architecture occupies a significant and unique place in American history. In one accessible, engaging, and easy-to-use volume, readers can find historical context, directions, factual information, and succinct architectural descriptions for more than two hundred places of interest across the U.S. Designed in aconvenient paperback format, this guidebook is an invaluable resource for the traveler, design professional, student, or anyone interested in learning more about the historic architectural treasures of our national park system.
Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.