the rise of viagra

Book Title : The Rise of Viagra
Author : Meika Loe
Publisher : NYU Press
Release Date : 2004-08-11
Pages : 288
ISBN : 9780814744994
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have. The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life. Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry. This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.

Book Title : Impotence
Author : Angus McLaren
Publisher : University of Chicago Press
Release Date : 2008-09-15
Pages : 350
ISBN : 9780226500935
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

As anyone who has watched television in recent years can attest, we live in the age of Viagra. From Bob Dole to Mike Ditka to late-night comedians, our culture has been engaged in one long, frank, and very public talk about impotence—and our newfound pharmaceutical solutions. But as Angus McLaren shows us in Impotence, the first cultural history of the subject, the failure of men to rise to the occasion has been a recurrent topic since the dawn of human culture. Drawing on a dazzling range of sources from across centuries, McLaren demonstrates how male sexuality was constructed around the idea of potency, from times past when it was essential for the purpose of siring children, to today, when successful sex is viewed as a component of a healthy emotional life. Along the way, Impotence enlightens and fascinates with tales of sexual failure and its remedies—for example, had Ditka lived in ancient Mesopotamia, he might have recited spells while eating roots and plants rather than pills—and explanations, which over the years have included witchcraft, shell-shock, masturbation, feminism, and the Oedipal complex. McLaren also explores the surprising political and social effects of impotence, from the revolutionary unrest fueled by Louis XVI’s failure to consummate his marriage to the boost given the fledgling American republic by George Washington’s failure to found a dynasty. Each age, McLaren shows, turns impotence to its own purposes, using it to help define what is normal and healthy for men, their relationships, and society. From marraige manuals to metrosexuals, from Renaissance Italy to Hollywood movies, Impotence is a serious but highly entertaining examination of a problem that humanity has simultaneously regarded as life’s greatest tragedy and its greatest joke.

Book Title : The Philosophy of Viagra
Author :
Publisher : BRILL
Release Date : 2011-01-01
Pages : 240
ISBN : 9789401200363
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

The impotency remedy Viagra is the fastest selling drug in history. It has grown beyond being simply a medical phenomenon, but has achieved the status of cultural icon, appearing on television as a pretext for jokes or even as a murder weapon. Viagra has socio-cultural implications that are not limited to sexuality. The Philosophy of Viagra offers a unique perspective as it examines the phenomenon of Viagra through ideas derived from more than two thousand years of philosophical reasoning. In philosophy, Eros has always had a central position. Since Plato, philosophy has held that desire is not only a medical but also a spiritual phenomenon and that scientific explanations claiming to give an exhaustive account of erotic perception are misleading. Philosophical ideas are able to debunk various scientific rationalizations of sexuality – one of which is the clinical-sexological discourse on Viagra. In this volume, several authors interpret Viagra through the lens of classical philosophy explicating the themes of immortality and hedonism. Others offer psychoanalytical considerations by confronting clinical sexology with psychological realities. Still others evoke intercultural aspects revealing the relative character of potency that the phenomenon of Viagra attempts to gloss over.

Book Title : We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes
Author : Danielle Sarver Coombs
Publisher : ABC-CLIO
Release Date : 2014-01-15
Pages : 1004
ISBN : 9780313392450
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes

Book Title : SAGE Readings for Introductory Sociology
Author : Kimberly McGann
Publisher : SAGE Publications
Release Date : 2015-01-27
Pages : 280
ISBN : 9781483378718
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

SAGE Readings for Introductory Sociology is a concise, affordable anthology that contains 22 popular sociology statements designed to introduce readers to the sociological perspective. Kimberly McGann puts together readings that cover core topics in sociology, including culture, socialization, interaction, deviance, gender, class, and race. An alternate, topical table of contents suggests ways to match readings to other subfields in sociology (like family, education, work, and religion), and identifies readings that reflect four theoretical traditions: functionalism, symbolic interactionism, conflict theory, and feminism.

Book Title : Men to Boys
Author : Gary Cross
Publisher : Columbia University Press
Release Date : 2010
Pages : 316
ISBN : 9780231144315
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

When did maturity become the ultimate taboo? Gary Cross, renowned cultural historian, identifies the boy-man and his habits, examining the attitudes and practices of three generations to make sense of this gradual but profound shift in American masculinity. Cross matches the rise of the American boy-man to trends in twentieth-century advertising, popular culture, and consumerism, and he locates the roots of our present crisis in the vague call for a new model of leadership that, ultimately, failed to offer a better concept of maturity. Cross does not blame the young or glorify the past. He argues that contemporary American culture undermines both conservative ideals of male maturity and the liberal values of community and responsibility, and he concludes with a proposal for a modern marriage of personal desire and ethical adulthood.

Book Title : Sex Lies Pharmaceuticals How Drug Companies Are Bankrolling the Next Big Condition for Women How Drug Companies Are Bankrolling the Next Big C
Author : Ray Moynihan
Publisher : ReadHowYouWant.com
Release Date : 2011-03
Pages : 356
ISBN : 9781459613270
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

A brilliant dissection of the tragedy of greed preying on fear...this book offers the possibility of a different and less cruel future. Read, think and act!' - Dr Iona Heath, President, Royal College of General Practitioners, London 'An engaging expose of drug company campaigns...' - Amy Allina, National Women's Health Network, Washington DC 'This book tells the story of a turning point, something we may well look back on as a historical event in our lives...Very readable. Chilling.' - Dr Juliet Richters, University of New South Wales Hard-hitting and provocative, this powerful expose of the birth of a new 'disease' - and the multi-million dollar machine unleashed to market - takes us inside the corridors of medical power from Paris to Melbourne to Manhattan to witness the creation of 'female sexual dysfunction' as a twenty-first century epidemic. The characters in this corporate thriller are the global drug giants, the doctors and psychologists working with them, and the critics trying to untangle medical science from marketing who argue the new disorders of desire are a misleading and dangerous distraction from the real problems in sexual relationships. With claims that nearly one in two women suffer from 'female sexual dysfunction', some of the most profitable corporations on the planet are poised to exploit some of women's deepest fears with hopes for new billion dollar markets. Set against the great cultural contradictions of our time - increasing sexual liberation coupled with seemingly increasing sexual anxiety - Sex, Lies and Pharmaceuticals explores with compelling clarity what is really happening as the world prepares for the 'pink' Viagra.

Book Title : Performing Sex
Author : Breanne Fahs
Publisher : SUNY Press
Release Date : 2011-11-01
Pages : 376
ISBN : 9781438437835
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

A candid and provocative critique of women’s sexual liberation in America.

Book Title : Media International Australia
Author :
Publisher :
Release Date : 2003
Pages :
ISBN : UIUC:30112057704782
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS:

Book Title : BMJ
Author :
Publisher :
Release Date : 2005
Pages :
ISBN : UCLA:L0098923857
Available Language : English, Spanish, And French
DOWNLOAD READ ONLINE
EBOOK SYNOPSIS: