The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read. Added-value of this summary: • Save time • Learn about the benefits of visual storytelling • Get your brand message across and get people interested To learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!
the power of visual storytelling summary
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Computer-generated effects are often blamed for bad Hollywood movies. Yet when a critic complains that "technology swamps storytelling" (in a review of Van Helsing, calling it "an example of everything that is wrong with Hollywood computer-generated effects movies"), it says more about the weakness of the story than the strength of the technology. In Digital Storytelling, Shilo McClean shows how digital visual effects can be a tool of storytelling in film, adding narrative power as do sound, color, and "experimental" camera angles -- other innovative film technologies that were once criticized for being distractions from the story. It is time, she says, to rethink the function of digital visual effects.Effects artists say -- contrary to the critics -- that effects always derive from story. Digital effects are a part of production, not post-production; they are becoming part of the story development process. Digital Storytelling is grounded in filmmaking, the scriptwriting process in particular. McClean considers crucial questions about digital visual effects -- whether they undermine classical storytelling structure, if they always call attention to themselves, whether their use is limited to certain genres -- and looks at contemporary films (including a chapter-long analysis of Steven Spielberg's use of computer-generated effects) and contemporary film theory to find the answers. McClean argues that to consider digital visual effects as simply contributing the "wow" factor underestimates them. They are, she writes, the legitimate inheritors of film storycraft.
Since this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com
The rapid proliferation of Multimedia and Network Information Systems is one of the key features of our times. What is also important is that the pace of change is ever increasing. University projects of today will form the core of consumer products of tomorrow. Therefore, it is very important to have a broad view of the recent scientific investigation in that area. This was the primary reason for gathering this collection of carefully selected and hopefully representative research projects, found solutions, and finally applications. They are the achievements of scientific teams from several countries. The contents of the monograph has been divided into four parts: 1) Multimedia Information Technology, 2) Information Systems Specification, 3) Information Systems Applications, 4) Web Systems and Network Technologies. The book presents up to date research from the diverse fields of multimedia and Internet data processing.
Transform your marketing efforts through the power of visualcontent In today's fast-paced environment, you must communicate yourmessage in a concise and engaging way that sets it apart from thenoise. Visual content—such as infographics and datavisualization—can accomplish this. With DIY functionality,Infographics: The Power of Visual Storytelling will teachyou how to find stories in your data, and how to visuallycommunicate and share them with your audience for maximumimpact. Infographics will show you the vast potential to usingthe communication medium as a marketing tool by creatinginformative and shareable infographic content. Learn how to explain an object, idea, or process using strongillustration that captures interest and provides instantclarity Discover how to unlock interesting stories (in previouslyburied or boring data) and turn them into visual communicationsthat will help build brands and increase sales Use the power of visual content to communicate with and engageyour audience, capture attention, and expand your market.
Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to’s on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?).It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.
Learn How to Create Immersive Virtual Environments Written by an award-winning designer with 20 years of experience designing virtual environments for television and online communities, Virtual World Design explores the intertwining disciplines of 2D graphics, 3D models, lighting, sound, and storytelling. It illustrates how these disciplines come together by design in the creation of an accessible virtual environment for teaching, research, and entertainment. The book gives anyone the tools and techniques to design virtual environments that support their message and are accessible by all. With 200 illustrations and 12 step-by-step projects, the book delivers hours of creative challenges for people working in public virtual worlds or on private grids. Using the modular components available for download on the author’s website, readers learn by building such things as a virtual classroom, an "all-access" terrain, and a sound-based game. This book can be the foundation for class work in distance learning, simulation, and other learning technologies that use virtual environments. It shows both novices and advanced users how 3D composition, color, lighting, and sound design are used in the creation of an immersive virtual environment.
Film, video games, television ads, corporate presentations-whatever medium you're working in, a visual story is the most compelling way to provide your audience with information and, more important, with an emotional experience. Exploring Visual Storytelling analyzes the essential techniques of creating compelling visual stories. Based on the pioneering work of Minneapolis-based Visual Culture, this innovative book-DVD package examines and explains the fundamentals of the medium by covering the seven key concepts behind every visual story: context, character, conflict, plot, 2D space, 3D space, and time. Each topic is thoroughly explained in print and then applied in the companion DVD, fully demonstrating how these core concepts work together to create a cohesive, compelling story.