the medium is the massage

The Medium Is The Massage
Author: Marshall McLuhan
Publisher: Gingko Press Editions
Release Date: 2001
Pages: 159
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

First published in 1967, this text is now more relevant than ever, ascLuhan's foresights about the impact of new media is actualized atnprecedented speeds via the Internet. It portrays technologies as anxtension of man, illustrating how our senses are massaged and ourreceptions altered as these devices become integral parts of our lives.

The Medium Is The Massage
Author: Marshall McLuhan
Publisher: Gingko PressInc
Release Date: 2011-06
Pages: 160
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

The Medium Is The Massage
Author: Marshall MacLuhan
Publisher:
Release Date: 1971
Pages: 160
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The Medium Is The Message
Author: Marshall MacLuhan
Publisher:
Release Date: 2004
Pages: 23
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

McLuhan In Space
Author: Richard Cavell
Publisher: University of Toronto Press
Release Date: 2002-01-01
Pages: 322
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.

The Internet
Author: Chris Woodford
Publisher: ABC-CLIO
Release Date: 2005
Pages: 767
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Two hundred entries offer profiles of key figures; essays on such topics as cookies, content filtering, and digital libraries; and a chronology beginning with the prehistory of the Internet from 1843-1956 and concluding with the 2004 presidential campaign.

Culture Is Our Business
Author: Marshall McLuhan
Publisher: Wipf and Stock Publishers
Release Date: 2015-02-12
Pages: 336
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

Marshall McLuhan
Author: Philip Marchand
Publisher: MIT Press
Release Date: 1998
Pages: 322
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

A new look at the man who gave us ideas "the medium is the message" and "globalvillage".

Media Research
Author: Marshall McLuhan
Publisher: Routledge
Release Date: 2014-01-02
Pages: 194
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

The Medium Is The Monster
Author: Mark A. McCutcheon
Publisher: Athabasca University Press
Release Date: 2018-04-21
Pages: 248
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology—that human-made monstrosity—today without conjuring Frankenstein, thanks in large part to its Canadian adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.