the internet and the mass media

Book Title : The Internet and the Mass Media
Author : Lucy K√ľng
Publisher : SAGE
Release Date : 2008-05-14
Pages : 200
ISBN : 9781446245668
Available Language : English, Spanish, And French
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"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

Book Title : Enter The World Of Mass Media
Author : Barun Roy
Publisher : Pustak Mahal
Release Date : 2009-09-01
Pages : 263
ISBN : 9788122310801
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Enter The World of Mass Media is an outcome of the author's interactions with numerous readers and Mass Communication enthusiasts all over the nation regarding the need of a good resource book on the subject. Essentially all encompassing, the book does not merely go through the different aspects of Mass Communication, but also sets standards for the future. This book with the help of some of the best known minds in the field of Mass Communication, Marketing and Information Technologies, seeks to set forward, for the first time in India, a germinating set of standards, norms and ethics to be followed on the Internet. Enter The World of Mass Media thus also sets out to lay grounds for the future of Mass Communication. A reader, after going through this book, will not only have an understanding of the subject, but coupled with his own added insights, he would also be capable of being a transforming force in the field.

Book Title : Media Impact An Introduction to Mass Media
Author : Shirley Biagi
Publisher : Cengage Learning
Release Date : 2006
Pages : 416
ISBN : 9780495050261
Available Language : English, Spanish, And French
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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic

Book Title : McQuail s Reader in Mass Communication Theory
Author : Denis McQuail
Publisher : SAGE
Release Date : 2002-04-22
Pages : 427
ISBN : 0761972439
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Book Title : JOURNALISM AND MASS COMMUNICATION Volume I
Author : Rashmi Luthra
Publisher : EOLSS Publications
Release Date : 2009-05-12
Pages : 388
ISBN : 9781905839711
Available Language : English, Spanish, And French
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Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.

Book Title : JOURNALISM AND MASS COMMUNICATION Volume II
Author : Rashmi Luthra
Publisher : EOLSS Publications
Release Date : 2009-05-12
Pages : 450
ISBN : 9781905839728
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.

Book Title : Allyn and Bacon Quick Guide to the Internet for Mass Communication
Author : Michael T. Cavanagh
Publisher :
Release Date : 2000
Pages : 124
ISBN : 020530964X
Available Language : English, Spanish, And French
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Book Title : McQuail s Mass Communication Theory
Author : Denis McQuail
Publisher : SAGE
Release Date : 2010-02-18
Pages : 632
ISBN : 1446244024
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Book Title : Mobile as the 7th Mass Media
Author :
Publisher : Alan Moore
Release Date :
Pages :
ISBN :
Available Language : English, Spanish, And French
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Book Title : Mass Media and Society
Author : James Curran
Publisher : Oxford University Press
Release Date : 2000
Pages : 408
ISBN : 0340732016
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

An original contribution to media studies. Beautifully organized, well written and incisive.