For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
thank you for arguing
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A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
This is a book for when you really have to get your point across.... Rhetoric - the art and science of persuasion - is not just an important skill, but the essential skill. We live our lives surrounded by persuasion: by posters, Coca Cola labels, politicians' press releases, cartoons and pop songs. Using all kinds of contemporary examples (from how Eminem really won the rapping contest in Eight Mile to how a cat coerces its owner into feeding it sooner) to illustrate classical rhetorical strategies, Jay Heinrichs opens our eyes to this hidden world. He teaches us not only to recognise these implicit, subliminal attempts at argument, but how to use these skills to get our own way. From avoiding a speeding ticket to recognising the difference between an argument and a fight, from Stalin's timing secret (and if it worked for the mass-murdering dictator it can work for you) to the Belushi paradigm, via the tactics of Monty Python, Yoda and Queen Victoria, THANK YOU FOR ARGUING is not just a highly enjoyable read, but an incredibly useful one too. From Cicero's secrets for moving an audience to Honest Abe's Shameless Trick, learn how to argue and most importantly how to win.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times 'A master rhetorician and persuasion guru' Salon 'You got a bunch of logical engineers to inject pathos into their arguments ... it works!' NASA engineer
3-in-1 edition with Loose That Man and Let Him Go!, So You Call Yourself a Man?, and T. D. Jakes Speaks to Men.
The final word on Brian Clough In this first full, critical biography, Jonathan Wilson draws an intimate and powerful portrait of one of England's greatest football managers, Brian Clough, and his right-hand man, Peter Taylor. It was in the unforgiving world of post-war football where their identities and reputations were made - a world where, as Clough and Taylor's mentor Harry Storer once said, 'Nobody ever says thank you.' Nonetheless, Clough brought the gleam of silverware to the depressed East Midlands of the 1970s. Initial triumph at Derby was followed by a sudden departure and a traumatic 44 days at Leeds. By the end of a frazzled 1974, Clough was set up for life financially, but also hardened to the realities of football. By the time he was at Forest, Clough's mask was almost permanently donned: a persona based on brashness and conflict. Drink fuelled the controversies and the colourful character; it heightened the razor-sharp wit and was a salve for the highs of football that never lasted long enough, and for the lows that inevitably followed. Wilson's account is the definitive portrait of this complex and enduring man.
Approaching 50, Mark Radcliffe decided to write about his life, most importantly, his time in music. But crucially, he only wanted to write about the most interesting days and not the dull ones in between. With predictable good taste, Mark takes his title from the Kinks' song and has written an entertaining, funny book worthy of such a pedigree. Mark's family life is covered by 'The Day My Mother Hit Me With a Golf Club' , his school life by 'The Day I Ruined a Perfectly Good Suit' and 'The Day I Got My First Guitar'; through his epiphany of the power of music in 'The Day I Met the Band Who Changed My Life' and his star struck meeting with childhood hero, David Bowie. Many other stars are covered too, for example in 'The Day I Went to Kate Bush's House for Cheese Flan', and 'The Day Mick Jagger Was Taller Than Me'. He's very funny when recounting his days working at the BBC in '80s and '90s (how, when bored, he and colleagues invented a fictional department), winning Stars in Their Eyes as Shane MacGowan and so on. Yet, among the laughter are more sober days, such as the one when he learned John Peel had died. A cracking read and a potted history of both one man's life and his love affair with music, THANK YOU FOR THE DAYS is a uniquely entertaining memoir that will appeal not just to music fans but to connoisseurs of British popular culture.
Leigh is a voice for those who feel pain but are unable to verbalize their inner issues. Who would have ever imagined a person of such short stature could pack such a powerful punch? Power to impact, power to liberate, and power to change--the truth needs no explanation. When you learn better and want better, you do better--better sense! Renew your mind, recharge your life. Tears have been shed and heartbreak survived so that you can dry your tears. A tremendous price has been paid for you to know that your heart can mend. You can live better sense you have decided change is for you. You can be a new and improved you. Today is the last day you cry without purpose. Fear will no longer paralyze your world. Are you ready for change? Thank You Hurt . . . I Am Better Sense I Faced You! is an intimate journey Leigh struggled through to have a life she now loves. Leigh gives a very personal tour of her thoughts and feelings throughout her transition. Through her pain, she discovers her desire to live a happy and joyful life. Through her work and sacrifices, she receives the life she's destined to live--an abundant life. She learns to triumph in the face of defeat.
Deborah Norville's groundbreaking and persuasive book argues that gratitude is the secret key to unlocking one's full life potential. Thank You. Can such small words hold life-changing power? Yes! Rooted in science, presented from a spiritual perspective, Thank You Power details the surprising life improvements that can stem from the practice of gratitude. In this eye-opening book, Deborah Norville brings together for the first time the behavioral and psychological research that prove what people of faith have long known: giving thanks brings life blessings. Beginning with two small words, thank you, Norville shows how anyone can be happier and more resilient, have better relationships, improved health, and less stress. After two years of scientific research, Norville brings it all together with powerful personal stories of thank you power in action and gives specific steps for readers to cultivate thank you power and put it to work in their own lives.