text and cases

Book Title : Business Law Text and Cases
Author : Kenneth W. Clarkson
Publisher : Cengage Learning
Release Date : 2014-01-01
Pages : 1328
ISBN : 9781285185248
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Title : Management
Author : V.S.P. Rao
Publisher : Excel Books India
Release Date : 2009-01-01
Pages : 966
ISBN : 8174463178
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Book Title : INTERNATIONAL BUSINESS
Author : FRANCIS CHERUNILAM
Publisher : PHI Learning Pvt. Ltd.
Release Date : 2010-10-27
Pages : 872
ISBN : 9788120342149
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : • Incorporates latest and uptodate information and data on the areas covered. • Quite a few tables have been replaced to give latest information.

Book Title : Services Marketing Text and Cases 2 e
Author : Harsh V. Verma
Publisher : Pearson Education India
Release Date : 2012
Pages : 660
ISBN : 8131754472
Available Language : English, Spanish, And French
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Book Title : Practicing Strategy
Author : Sotirios Paroutis
Publisher : SAGE Publications Limited
Release Date : 2013-05-17
Pages : 272
ISBN : 184920750X
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Practising Strategy is a groundbreaking new textbook focusing wholly on the cutting-edge Strategy as Practice approach, which considers strategy not only as something an organisation has but something which its members do. Key features: - The first textbook to use the insights from the research from a strategy as practice perspective to start informing managerial practice - Packed with case studies - Learning features include chapter summaries and discussion questions By bringing together a number of distinctive investigations of strategy practice, this book will enrich our understanding of the dynamic process through which organizational strategies are created and executed. Practising strategy will be an invaluable text for postgraduate students of strategy, strategic management and related modules.

Book Title : ORGANIZATIONAL BEHAVIOUR
Author : A. K. CHITALE
Publisher : PHI Learning Pvt. Ltd.
Release Date : 2012-12-10
Pages : 644
ISBN : 9788120346963
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

For creating a balance in the organizational environment, harmonization amongst the employees and the employer is a prerequisite. The factors that help determining an organizational balance are the sociology of an environment, psychology of the people working there, channel of communication, and sound and rationalized management. This book underlines the fundamental concepts of Organizational Behaviour, and its application in the Indian organizational scenario. The book comprises 29 chapters—the concluding chapter devoted to cases from various Indian industry verticals. Chapters 1–3 deal with basics of organizational behaviour, its history and the challenges. Chapters 4–10 are devoted to various aspects of individual behaviour, e.g., perception, personality, learning theories, attitude and motivation theory. Chapters 11 to 16 dwell onto the topic of group behaviour like team dynamics, transactional analysis, leadership, emotional and spiritual intelligence and management of conflicts. Chapters 17 to 28 are largely focused on various aspects of organization, such as its structure, its HR policies, International Organizational Behaviour and Corporate Governance and its role in determining the ethical norms for an organization. This book is designed for the postgraduate students of Management and Commerce. Besides, it can be beneficial for the managers and executives, to help them tackle Human Resource and organization-related problems. Key Features Every chapter is concluded with a real-life case study Appendices added to most of the chapters are interpretation-based Questionnaire to analyze behavioural traits of employees and employers Review questions and case study questions to judge students’ comprehension of the subject

Book Title : Cyberlaw
Author : Robert Bird
Publisher :
Release Date : 2011-01-03
Pages : 568
ISBN : 053847744X
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Modern business leaders need knowledge and agility to navigate the ever-evolving legal world of e-commerce, and the third edition of CYBERLAW: TEXT & CASES, 3e, International Edition gives them both. Delivered in an entrepreneurial style, the text takes students through the complete business lifecycle—from idea to operation to dissolution—while examining the legal, managerial, and ethical issues affecting technology at each stage. Excerpted cases thoroughly explain the law in every chapter, while a running case about Google enlightens students with the real-world legal implications of running a technology company today.

Book Title : Advertising Management Text And Cases
Author : U.C. Mathur
Publisher : New Age International
Release Date : 2005-01-01
Pages : 352
ISBN : 9788122415940
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.

Book Title : Relationship Marketing
Author : S. Shajahan
Publisher : Tata McGraw-Hill Education
Release Date : 2006-07-01
Pages : 310
ISBN : 0070583374
Available Language : English, Spanish, And French
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Book Title : Industrial Marketing
Author : Krishna K. Havaldar
Publisher : Tata McGraw-Hill Education
Release Date : 2005
Pages : 379
ISBN : 0070588406
Available Language : English, Spanish, And French
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