The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
text and cases
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Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.
Global Corporate Finance, sixth edition provides studentswith the practical skills needed to understand global financialproblems and techniques. Retains the user-friendly format of previous editions whileoffering expanded material on corporate finance and governance,international markets, global financial dynamics and strategies,and risk management techniques Each chapter begins with a real-world case study to be explainedby theories and research findings presented throughout thechapter End-of-chapter mini-cases further reinforce students’understanding of the material covered This edition is supported by a comprehensive Study Guide and anInstructor's Manual, available atwww.blackwellpublishing.com/kim.
THE LEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course -- setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same black letter law flavor as its market-leading counterpart, BUSINESS LAW by Clarkson, Miller, and Cross, but with a specific focus on current topics such as ethics, government regulation, and administrative law. The cases, content, and features of the exciting new Eighth Edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of included cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply what they've learned to real-world issues, and the text offers an unmatched range of support materials -- including innovative online teaching and learning resources. It's no wonder that THE LEGAL ENVIRONMENT OF BUSINESS is used by more colleges and universities than any other legal environment text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.