text and cases

Book Title : Management
Author : V.S.P. Rao
Publisher : Excel Books India
Release Date : 2009-01-01
Pages : 966
ISBN : 8174463178
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Book Title : Services Marketing Text and Cases 2 e
Author : Harsh V. Verma
Publisher : Pearson Education India
Release Date : 2012
Pages : 660
ISBN : 8131754472
Available Language : English, Spanish, And French
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Book Title : Accounting
Author : Robert Newton Anthony
Publisher : Irwin/McGraw-Hill
Release Date : 2010
Pages : 911
ISBN : 0071289097
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.

Book Title : Global Corporate Finance
Author : Suk H. Kim
Publisher : John Wiley & Sons
Release Date : 2009-02-09
Pages : 544
ISBN : 9781405152242
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Global Corporate Finance, sixth edition provides studentswith the practical skills needed to understand global financialproblems and techniques. Retains the user-friendly format of previous editions whileoffering expanded material on corporate finance and governance,international markets, global financial dynamics and strategies,and risk management techniques Each chapter begins with a real-world case study to be explainedby theories and research findings presented throughout thechapter End-of-chapter mini-cases further reinforce students’understanding of the material covered This edition is supported by a comprehensive Study Guide and anInstructor's Manual, available atwww.blackwellpublishing.com/kim.

Book Title : Negoaition Counselling Text and Cases
Author :
Publisher : Excel Books India
Release Date :
Pages :
ISBN : 9789350621356
Available Language : English, Spanish, And French
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Book Title : Retailing Management
Author : Swapna Pradhan
Publisher : Tata McGraw-Hill Education
Release Date : 2011
Pages : 613
ISBN : 007015256X
Available Language : English, Spanish, And French
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Book Title : The Legal Environment of Business Text and Cases Ethical Regulatory Global and Corporate Issues
Author : Frank B. Cross
Publisher : Cengage Learning
Release Date : 2011-01-01
Pages : 816
ISBN : 9780538453998
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

THE LEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course -- setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same black letter law flavor as its market-leading counterpart, BUSINESS LAW by Clarkson, Miller, and Cross, but with a specific focus on current topics such as ethics, government regulation, and administrative law. The cases, content, and features of the exciting new Eighth Edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of included cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply what they've learned to real-world issues, and the text offers an unmatched range of support materials -- including innovative online teaching and learning resources. It's no wonder that THE LEGAL ENVIRONMENT OF BUSINESS is used by more colleges and universities than any other legal environment text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Title : Advertising Management Text And Cases
Author : U.C. Mathur
Publisher : New Age International
Release Date : 2005-01-01
Pages : 352
ISBN : 9788122415940
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.

Book Title : Marketing Strategy Text and Cases
Author : O. C. Ferrell
Publisher : Cengage Learning
Release Date : 2013-01-01
Pages : 624
ISBN : 9781285073040
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Title : Business Law Text and Cases
Author : Kenneth W. Clarkson
Publisher : Cengage Learning
Release Date : 2014-01-01
Pages : 1328
ISBN : 9781285185248
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.