public relations

Book Title : Public Relations
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Release Date : 2013-07-29
Pages : 388
ISBN : 9780806189826
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Book Title : Public Relations
Author :
Publisher : Pearson South Africa
Release Date : 2007
Pages : 329
ISBN : 1868914836
Available Language : English, Spanish, And French
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Book Title : Public Relations
Author : Ellen Gunning
Publisher : Macmillan International Higher Education
Release Date :
Pages :
ISBN : 9781352002799
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

Book Title : Online Public Relations
Author : David Phillips
Publisher : Kogan Page Publishers
Release Date : 2001
Pages : 224
ISBN : 0749435100
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The Internet has revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

Book Title : Public Relations
Author : Jane Johnston
Publisher : Allen & Unwin
Release Date : 2003-12
Pages : 466
ISBN : 1865089222
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

A fully revised and updated second edition of the comprehensive Australian introduction to theory and professional practice. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors.

Book Title : Public Relations
Author : Melanie James
Publisher : Career FAQs
Release Date : 2006
Pages : 151
ISBN : 9781921106361
Available Language : English, Spanish, And French
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Book Title : Public Relations
Author : Philip J. Kitchen
Publisher : Cengage Learning EMEA
Release Date : 1997
Pages : 325
ISBN : 1861520913
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

Book Title : Public Relations Strategy
Author : Sandra Oliver
Publisher : Kogan Page Publishers
Release Date : 2007
Pages : 146
ISBN : 0749448652
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Book Title : Public Relations
Author : Frank Jefkins
Publisher : Elsevier
Release Date : 2016-06-03
Pages : 286
ISBN : 9781483183176
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Book Title : Handbook of Public Relations
Author : Robert L. Heath
Publisher : SAGE
Release Date : 2004-07-08
Pages : 816
ISBN : 1412909546
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.