public relations

Book Title : Public Relations
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Release Date : 2013-07-29
Pages : 388
ISBN : 9780806189826
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Book Title : Encyclopedia of Public Relations
Author : Robert L. Heath
Publisher : SAGE Publications
Release Date : 2013-08-20
Pages : 1152
ISBN : 9781452276229
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Book Title : Public Relations
Author : Melanie James
Publisher : Career FAQs
Release Date : 2006
Pages : 151
ISBN : 9781921106361
Available Language : English, Spanish, And French
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Book Title : Public Relations
Author :
Publisher : Pearson South Africa
Release Date : 2007
Pages : 329
ISBN : 1868914836
Available Language : English, Spanish, And French
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Book Title : Handbook of Public Relations
Author : Robert L. Heath
Publisher : SAGE
Release Date : 2004-07-08
Pages : 816
ISBN : 1412909546
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Book Title : Public Relations Strategy
Author : Sandra Oliver
Publisher : Kogan Page Publishers
Release Date : 2007
Pages : 146
ISBN : 0749448652
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Book Title : Public Relations
Author : Frank Jefkins
Publisher : Elsevier
Release Date : 2016-06-03
Pages : 286
ISBN : 9781483183176
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Book Title : Public Relations in Practice
Author : Anne Gregory
Publisher : Kogan Page Publishers
Release Date : 2004
Pages : 210
ISBN : 0749433817
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view. International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including: - Marketing communications - Internal communication - Financial public relations - Government and local government relations - Public relations for non-commercial organizations - Business-to-business (B2B) public relations - International communications - Sponsorship - Pressure groups - Corporate social responsibility - Public relations for the services sector

Book Title : Public Relations Democracy
Author : Aeron Davis
Publisher : Manchester University Press
Release Date : 2002-05-03
Pages : 222
ISBN : 0719060699
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Book Title : An Overview of the Public Relations Function
Author : Shannon A. Bowen
Publisher : Business Expert Press
Release Date : 2010-04-15
Pages : 186
ISBN : 1606491008
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.