NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics
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"In January 2014, the United Nations' Intergovernmental Panel on Climate Change published its fifth report on Climate Change titled "Climate Change 2013: The Physical Science Basis". After analyzing reams of data, the Panel affirmed, with a startling 95% certainty, that human activity is the principal cause for observed global warming since the mid-20th century. Governments and institutions around the world have taken different approaches toward the protection of the environment and more generally in order to achieve sustainable development. In most countries, decision-makers have embraced the mantra "we need more laws and regulations to protect the environment". However, this impulse for more formal regulation has produced only modest results in generating significant behavioural changes and curbing harmful emissions and consumption patterns. In short, efforts to rely on formal regulation have proved insufficient to stop the most destructive effects of anthropogenic climate change (ACC). In response to these challenges, this doctoral thesis argues that behavioural insights drawn from cognitive psychology, Behavioural Economics and Behavioural Law have the potential to catalyze the necessary behavioural change. It is further argued that the nudges proposed by Cass Sunstein and Richard Thaler need to be enhanced in order to have the capacity to produce the requisite behavioural change as well as to mitigate some of the most destructive impacts arising from ACC. This enhancement process includes the incorporation of specific societal socio-cultural values and norms; augmented risk perception; effective communication strategies; and real-time feedback mechanisms (RTFMs) using the Internet-of-Things. Furthermore, this thesis presents the hypotheses, experimental design, and detailed results of the Social Score Experiment and the Myko App. These interventions successfully demonstrate the potential to use enhanced nudging in general and RTFMs in particular to steer collective action toward a lower carbon footprint." --
Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.
How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a 'think' strategy, in which citizens deliberate their own priorities as part of a process of civic renewal.
Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
When it was published in 2008, Richard Thaler and Cass Sunstein's Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge's success is Thaler and Sunstein's ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought - which works on the basis that, overall, humans make rational decisions - by focusing instead on the 'irrational' cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can 'nudge' us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues. Behavioral economists have established that people often make decisions that run counter to their best interests—producing what Sunstein describes as “behavioral market failures.” Sometimes we disregard the long term; sometimes we are unrealistically optimistic; sometimes we do not see what is in front of us. With this evidence in mind, Sunstein argues for a new form of paternalism, one that protects people against serious errors but also recognizes the risk of government overreaching and usually preserves freedom of choice. Against those who reject paternalism of any kind, Sunstein shows that “choice architecture”—government-imposed structures that affect our choices—is inevitable, and hence that a form of paternalism cannot be avoided. He urges that there are profoundly moral reasons to ensure that choice architecture is helpful rather than harmful—and that it makes people’s lives better and longer.
Lavender was a member of Company I, 39th Infantry Regiment, 9th Infantry Division, originally arriving as a replacement in early October 1944 in the Hürtgen Forest. There are a lot of stories about the war. Some have been made into movies. If you are looking for sensationalism, you won't find it here. If you have an interest in what war was like to a 20-year-old in the Infantry, Nudge Blue comes close to describing that experience. The combat portion of this story was written directly from notes accumulated during the actual fighting. In the over 50 years since, facts about places and unit action have been verified to assure accuracy. It includes action in several places that are famousthe Hürtgen Forest, the Bulge, the Rhine River crossing at Remagen and contact with the Russians on the Elbe River. The military experience prior to combat, the post-war situation in Europe and commentary about war, in the appendices, were added later. Veterans who were in I Company of the 39th Infantry have commented favorably about Nudge Blue acknowledging it to be a faithful description of their personal experience. Lavender's experiences in combat make for fascinating, insightful reading, and an excellent companion to the late Bob Baldridge's Victory Road, showing what it was like to be an infantryman in the 9th Division.
As we grow older, we all wander back in time. The time of our youth, where the peak of our powers knew no limits. We could see beyond the horizon. Mountains to climb presented no obstacles. We could outstrip the majesty of an eagle in flight. Is there a better way to celebrate the joy of your life than by reliving our memories, dreaming our dreams? Knowing that by sharing, you can love your way through anything.