marketing the 21st century library

Marketing The 21st Century Library
Author: Debra Lucas-Alfieri
Publisher: Chandos Publishing
Release Date: 2015-05-14
Pages: 126
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Exam Prep For  Marketing The 21st Century Library
Author:
Publisher:
Release Date:
Pages:
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Collection Development And Management For 21st Century Library Collections
Author: Vicki L. Gregory
Publisher: American Library Association
Release Date: 2019-07-03
Pages: 288
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Marketing In The 21st Century
Author: Bruce David Keillor
Publisher: Greenwood Publishing Group
Release Date: 2007-01-01
Pages: 1127
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Marketing And Outreach For The Academic Library
Author: Bradford Lee Eden
Publisher: Rowman & Littlefield
Release Date: 2016-05-12
Pages: 164
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

Reference And Information Services  An Introduction  5th Edition
Author: Linda C. Smith
Publisher: ABC-CLIO
Release Date: 2016-08-29
Pages: 880
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text edited by two highly regarded experts in reference and academic librarianship, Linda C. Smith and Melissa A. Wong, with chapters written by some of the best minds in the library science field • Includes newly updated information that reflects today's realities in reference service with an indication of how reference service may be provided to meet changing patron needs in the future • Encompasses the effective use of print sources, free online sources, and fee-based sources • Features individual chapters that can be used for in-service staff training or in student course packs

Social Marketing In The 21st Century
Author: Alan R. Andreasen
Publisher: SAGE
Release Date: 2006
Pages: 264
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Library And Information Science In Developing Countries  Contemporary Issues
Author: Tella, A.
Publisher: IGI Global
Release Date: 2011-11-30
Pages: 335
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Infographics
Author: Beverley E. Crane
Publisher: Rowman & Littlefield
Release Date: 2015-12-17
Pages: 206
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Designed for librarians who work with all age levels from youngsters to seniors at all educational, reading and language backgrounds, who must fulfill responsibilities that run the gamut from instructing patrons on information literacy skills to using electronic tools to marketing the library to locating funding, Infographics: A Practical Guide for Librarians provides librarians with the following: Section I: Infographics 101 contains definitions, history, importance in today’s society, types and examples, advantages and disadvantages, general uses, uses in libraries, tools for creation and design tips. Section II: Practical applications show how to use infographics in academic, public, special and school libraries. Included are visual examples and step-by-step instructions to create two infographics Included in each section are exercises, tables with URLs to more ideas and materials and references. This practical guide will help every type and size of library use infographics as a powerful part in their 21st century game plan. Whether it's marketing the public library, improving students information literacy skills in a school library or showcasing the accomplishments of the academic library, infographics can be a vital part of the library's playbook. The book describes ways to use infographics to: raise funds for a public library teach critical thinking and 21st century skills in the school library illustrate why libraries matter by relaying value of academic libraries market the library improve information literacy in academic settings advocate for resources and services.

Marketing Your Library
Author: Carol Smallwood,
Publisher: McFarland
Release Date: 2014-01-10
Pages: 231
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

The Expert Library
Author: Scott Walter
Publisher: Assoc of Cllge & Rsrch Libr
Release Date: 2010
Pages: 373
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Collects essays by academic librarians exploring such ways to advance academic libraries in the twenty-first century as identifying core competencies, promoting participatory librarianship, and supporting new roles and responsibilities.

Marketing
Author: Joel R. Evans
Publisher: Atomic Dog Publishing
Release Date: 2009-07-01
Pages: 898
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is nourished by warmth and food, marketing needs a solid foundation and nurturing to grow and flourish. The new 11th edition explains this necessity and how to achieve this goal. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

Information 2000
Author: United States. National Commission on Libraries and Information Science
Publisher: Washington, D.C. : The Conference
Release Date: 1991
Pages: 78
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This summary report addresses the information needs of American citizens, institutions, schools, industry, and government within the context of three themes: literacy, democracy, and productivity. The report includes a preamble, which provides background information on the conference; discussions of the challenges posed by the Information Age in each of the three theme areas; a summary of the highlights of the delegates' recommendations; and the 15 recommendations earmarked for priority action by an early vote of the conference delegates. The recommendations cover the following issues: availability and access to information; national information policies; information networks through technology; structure and governance; services for diverse needs; training to reach end users; personnel and staff development; preservation of information; and marketing to communities. It is suggested that these initiatives collectively provide a blueprint for ways in which the United States can move from a nation at risk to a nation of students and restore our international preeminence in commerce, industry, science, and technological innovation. Also included in the report are the mission statement of the White House Conference (excerpted from Public Law 100-382 and the following appendixes: (1) summary of the conference process; (2) geographic overview of delegate representation; (3) the 95 recommendations and petitions adopted by the delegates together with an index to the recommendations; (4) a list of conference advisory committee members; (5) a list of National Commission on Libraries and Information Science commissioners; (6) conference committee rosters; and (7) a list of conference delegates and alternates. Concluding the report are the names and titles of the White House Conference staff. (MAB)

Building A Virtual Library
Author: Ardis Hanson
Publisher: IGI Global
Release Date: 2003-01-01
Pages: 236
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The organization, functioning and the role of libraries in university communities continue to change dramatically. This volume addresses the issue by providing insight into the current changes and developments within the area of library science.

Developing A Vision  Strategic Planning For The School Librarian In The 21st Century  2nd Edition
Author: John D. Crowley
Publisher: ABC-CLIO
Release Date: 2011-03-21
Pages: 162
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This text shows teacher librarians how to become leaders in their schools and apply their unique skills and insight to develop a timely and meaningful vision for the school's library. • Presents two different approaches to strategic planning • Numerous figures are provided to clearly illustrate the strategic planning process

Library Management And Marketing In A Multicultural World
Author: James L. Mullins
Publisher: Walter de Gruyter
Release Date: 2007-01-01
Pages: 382
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Caribbean Libraries In The 21st Century
Author: Cheryl Ann Peltier-Davis
Publisher: Information Today, Inc.
Release Date: 2007
Pages: 387
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Here is an in-depth and wide-ranging look at libraries and librarianship in the Caribbean region today. Editors Cheryl Peltier-Davis and Shamin Renwick set out “to document the state of Caribbean libraries in the 21st century by examining the responses of these institutions to the changes, challenges, and choices in an increasingly electronic and virtual information environment.” More than 40 practitioners joined in the effort, contributing 25 chapters that address the myriad obstacles and opportunities facing Caribbean libraries. The book begins by providing essential historical perspective followed by coverage of trends, projects, and issues in library management, innovative services, integration and impact of information technology, cooperation and resource sharing, training library users, distance education, and the role of the 21st-century librarian. This remarkable work is certain to inspire any information professional or LIS student seeking to understand how librarianship can and is flourishing in challenging environments.

Managing Marketing In The 21st Century
Author: Noel Capon
Publisher:
Release Date: 2017
Pages: 793
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Strategic Marketing In Library And Information Science
Author: Linda S Katz
Publisher: Routledge
Release Date: 2013-03-07
Pages: 270
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

The 21st Century Black Librarian In America
Author: Andrew P. Jackson
Publisher: Scarecrow Press
Release Date: 2012-04-12
Pages: 300
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The 1970 and 1994 editions of The Black Librarian in America by E.J. Josey singled out racism as an important issue to be addressed within the library profession. Although much has changed since then, this latest collection of 48 essays by Black librarians and library supporters again identifies racism as one of many challenges of the new century. Essays are written by library educators, library graduate students, retired librarians, public library trustees, veteran librarians, and new librarians fresh out of school with great ideas and wholesome energies. They cover such topics as poorly equipped school libraries and the need to preserve the school library, a call to action to all librarians to make the shift to new and innovative models of public education, the advancement in information technology and library operations, special libraries, recruitment and the Indiana State Library program, racism in the history of library and information science, and challenges that have plagued librarianship for decades. This collection of poignant essays covers a multiplicity of concerns for the 21st-century Black librarian and embodies compassion and respect for the provision of information, an act that defines librarianship. The essays are personable, inspiring, and thought provoking for all library professionals, regardless of race, class, or gender.