marketing management

Book Title: Marketing Management
Author: Philip Kotler
Publisher: Pearson Education
Release Date: 2009
Pages: 889
ISBN: 0273718568
Available Language: English, Spanish, And French
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Inspired by the American ed. of same title.

Book Title: Marketing Management
Author: Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
Publisher: Pearson UK
Release Date:
Pages:
ISBN: 9781292248462
Available Language: English, Spanish, And French
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Book Title: Marketing Management
Author:
Publisher: Atlantic Publishers & Distri
Release Date:
Pages:
ISBN:
Available Language: English, Spanish, And French
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Book Title: Marketing Management
Author: Ramaswamy
Publisher: Tata McGraw-Hill Education
Release Date: 2013
Pages: 788
ISBN: 9781259026416
Available Language: English, Spanish, And French
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Book Title: Marketing Management
Author: M. C. Cant
Publisher: Juta and Company Ltd
Release Date: 2009
Pages: 614
ISBN: 0702171883
Available Language: English, Spanish, And French
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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Book Title: Marketing Management
Author: S. Jayachandran
Publisher: Excel Books India
Release Date: 2004-05
Pages: 522
ISBN: 8174463623
Available Language: English, Spanish, And French
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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Book Title: Marketing Management
Author: Dr. R. Kanthiah Alias Deepak
Publisher: Educreation Publishing
Release Date: 2019-09-13
Pages: 92
ISBN:
Available Language: English, Spanish, And French
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We are pleased to introduce the first edition of “Marketing Management” book for the students of BBA in Manonmaniam Sundaranar University. We are sincerely believes that students should acquire balanced knowledge of theory as well as practical aspects of the subject. We have structured the fundamentals in concise and accurate form. We constantly tried to remain faithful in two aspects: make the text easy to understand and keep the materials according to syllabus.

Book Title: Marketing Management
Author: F. Lao
Publisher: Rex Bookstore, Inc.
Release Date: 1998
Pages: 524
ISBN: 9712323900
Available Language: English, Spanish, And French
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Book Title: Marketing Management 2E
Author: Raju
Publisher: Tata McGraw-Hill Education
Release Date: 2009
Pages: 431
ISBN: 0070153272
Available Language: English, Spanish, And French
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Book Title: Marketing Management
Author: Luca M. Visconti
Publisher: Routledge
Release Date: 2013-03-01
Pages: 584
ISBN: 9781136597718
Available Language: English, Spanish, And French
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EBOOK SYNOPSIS:

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.