managing your brand

Managing Your Brand
Author: Julie Still
Publisher: Chandos Publishing
Release Date: 2015-06-01
Pages: 124
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms of service. Addresses career concerns, but also takes family life into account Explains branding as a way of focusing a career around a few key ideas, while also allowing for growth and shifts in interests Folds in sources from the business and general academic world along with librarianship Sets out simple habits people can cultivate that are helpful in tenure and career development

Managing Brand Me
Author: Thomas Gad
Publisher: Perseus Publishing
Release Date: 2003-08-01
Pages: 208
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Knowing what you stand for isn't just about philosophy and personal ethics, but also what you have to offer in today's marketplace. Managing Brand Me presents a four-dimensional method of personal branding to help you create your own brand and launch it with style.

STAND OUT BY PERSONAL BRANDING
Author: Imac Mduduzi Dube
Publisher: Imac Mduduzi Dube
Release Date: 2011-04-18
Pages: 100
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Stand out by Personal Branding is a handy book that will help you realize your personal brand and the way you are representing it to those surrounding you at the moment. In this book the author highlights that we are all brands, it is real up to the individual to create a good brand. It encourages the reader to be aware of the message they send to the world by the way they talk, dress or even talk. When you are not aware of the brand you are you could destroy the chances of achieving your dreams. In the book you will find examples of the strongest brands and how they got to where they are, advice on how to renew your damaged brand and pursue your purpose in life. Most people have stopped doing the things they enjoy in life because they are stuck in the maintenance roller coaster where all they do is work to maintain the bills because they have stopped dreaming and taking care of real issues in life. This book will give you step by step solutions on how to: Market your brand Identify you target market Take care of your financial issues that could damage your brand Improve and manage your image Choose and evaluate your associates Embrace change Manage your emotions to protect your brand Keep and build good relationships

Managing Brand You
Author: Jerry S. Wilson
Publisher: Amacom Books
Release Date: 2008
Pages: 236
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

How To Measure And Manage Your Corporate Reputation
Author: Mr Terry Hannington
Publisher: Gower Publishing, Ltd.
Release Date: 2012-09-28
Pages: 110
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

Managing Your Career In Higher Education Administration
Author: Michelle Gander
Publisher: Macmillan International Higher Education
Release Date: 2014-07-15
Pages: 160
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

Managing Your Brand
Author: Reginald Grant
Publisher: Independently Published
Release Date: 2019-09-14
Pages: 46
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Most of us do not consider ourselves a "Brand", but the reality is you are a "Brand." This book will help you to retrain your brain to think in ways that, will help you proactively manage your brand? Reginald Grant, MSEd is a serial entrepreneur, consultant, speaker, and author. He currently serves as Director of Corporate Relations for the Retired NFL Players Congress and is the CEO / co-founder of eSportsInstruction. He is the author of several books including "Youth Entrepreneurial Impact Program", "Success Stories: Insights by African American Men", "Thoughts of an Urban Teacher", "A Case For Bilingual Education", "A Teacher's View, Education in America" and "Reaching and Teaching African-American Males". He has a Master's in Education, Curriculum and Instruction with an emphasis in Teaching English to Speakers of Other Languages (TESOL). He was an English teacher for seventeen years. He is a state of California Certificated English Teacher and has served on the three State of California development/review panels for English assessment exams. He is committed to making a positive difference in the lives of others and sees education as the force for change. He is an alumni member of the University of Oregon and Sigma Tau Delta, International English Honor Society. He is also a former professional athlete (Jets & Miami, NFL & Ottawa, CFL). Visit him online at http: //www.reginaldgrant.com

Personal Branding For Dummies
Author: Susan Chritton
Publisher: John Wiley & Sons
Release Date: 2014-06-25
Pages: 360
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The simple guide to managing your personal brand, a vitalelement of success in the professional world Personal Branding For Dummies, 2nd Edition, isyour guide to creating and maintaining a personal trademark byequating self-impression with other people's perceptions. Thisupdated edition includes new information on expanding your brandthrough social media, online job boards, and communities, using thetried and true methods that are the foundation of personalbranding. Marketing your skills and personality, and showing therest of the world who you are, gives you a competitive edge.Whether you're looking for your first job, considering changingcareers, or just want to be more viable and successful in yourcurrent career, this guide provides the step-by-step informationyou need to develop your personal brand. Distinguishing yourself from the competition is important in anyfacet of business, and the rise of personal branding has evolvedspecifically to help candidates stand out from the global talentpool. Establishing a professional presence with a clear and conciseimage, reputation, and status is a must, whether you're a new grador an accomplished executive. Personal marketing has never beenmore important, and your personal brand should communicate the bestyou have to offer. Personal Branding For Dummies, 2ndEdition, leads you step by step through the self-brandingprocess. Includes information on how to know the "real" you Explains how to develop a target market positioningstatement Helps you make plans for your personal brandcommunications Instructs you with ways to make your mark on your brandenvironment The book also discusses continued brand building, demonstratingyour brand, and the 10 things that can sink your brand. A personalbrand is more than just a business card and a resume. It should beexquisitely crafted to capture exactly the image you wish toproject. Personal Branding For Dummies, 2ndEdition provides the information, tips, tricks, and techniquesyou need to do it right.

Managing Your Business In 2020 Pandemic
Author: Siddhesh Dukare
Publisher: Prizalo
Release Date: 2020-07-05
Pages: 91
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

2020: The year which changed the way business operates for decades. 2020 is the year where businesses understood the real art of crisis management. It's a nightmare for all the businesses out there globally. But, here in our book we have bought some sets of solutions for you. This is that one year which occurs in centuries for businesses & for the economy which gives you the true lessons of managing your business in crisis and an idea about how to do contingency planning? Even if you are a business owner or a startup or any CEO/CTO/CHRO/CFO or wantrepreneur or just a normal citizen who wants to understand business and economy then this book is a must! In this book, we have included: 1. Solutions for managing each and every department of your business 2. Survival strategies for your business 3. Research reports and future economic projections due to corona crisis 4. Total 3 fully ready business management frameworks exclusively inside book Must buy this book, if you want to learn some of the best business crisis management lessons!

Mining New Gold   Managing Your Business Data
Author: Penny
Publisher: AuthorHouse
Release Date: 2017-09-01
Pages: 136
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Data 1. What is the data? 2. Can data be validated? Is it accurate? 3. How do we store the data? 4. Is there a way to make money on the data? 5. How does changing expectations of data change your companys future? In this book, we will be reviewing these issues to help business leaders create a path to protecting, using, and storing data that makes sense and to save money, time, and effort.

It S All About You
Author: Shawn Brooks
Publisher: Shawn Brooks LLC
Release Date: 2019-01-04
Pages: 102
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Learn the Essentials of Creating, Building, and Managing your Online Brand. Find Out The Exact Steps To Gaining Trust And Authority In The Market Using The Power of Branding!Your brand is really important because your brand is your identity. It's what you stand for. Without a clear sense of identity and a clear mission statement, why would people consider following you or working with you? Building the proper brand can increase your exposure, make you memorable, create loyalty, and allow you to set a premium price.

Ultimate Small Business Marketing Guide
Author: James Stephenson
Publisher: Entrepreneur Press
Release Date: 2007-01-01
Pages: 564
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Management And The Arts
Author: William Byrnes
Publisher: Taylor & Francis
Release Date: 2012-08-21
Pages: 496
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

Play To Your Strengths  Managing Your Company S Internal Labor Markets For Lasting Competitive Advantage
Author: Haig R. Nalbantian
Publisher: McGraw Hill Professional
Release Date: 2003-10-03
Pages: 274
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The breakthrough approach for aligning people with strategy for higher profits Organizations that select, develop, deploy, manage, and motivate their people to produce outstanding business results have an extraordinary competitive advantage that others can't copy. Backed by Mercer's nine-year, $10 million study of leading companies around the world, Play to Your Strengths shows how to leverage a company's human capital strategy into business results that are measurable and profitable and that will create exceptional, enduring competitive advantages. This bottom-line-boosting guide gives managers, senior executives, and consultants the theory, tools, and processes they need to: Measure the effects of people on business results Determine the impact of strategies before making them Focus on the organization's most effective people strategies Deliver more money to the bottom line in a sustainable manner Create enduring, copy-proof competitive advantages

Ultimate Guide To Twitter For Business
Author: Ted Prodromou
Publisher: Entrepreneur Press
Release Date: 2013-02-01
Pages: 304
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Branding For Dummies
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
Release Date: 2014-12-04
Pages: 384
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.

Personal Brands
Author: Roberto Álvarez del Blanco
Publisher: Palgrave Macmillan
Release Date: 2010-10-27
Pages: 226
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world

The Brand Marketing Book
Author: Joe Marconi
Publisher: McGraw Hill Professional
Release Date: 2000
Pages: 247
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including: * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

The Truth About Managing Effectively  Collection
Author: Cathy Fyock
Publisher: FT Press
Release Date: 2013-06-25
Pages: 969
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

A brand new collection of state-of-the-art management skills and techniques Master today’s most valuable management skills! Get hundreds of bite-size, easy techniques for hiring, collaboration, motivation, negotiation, and much more! Moving into management? Moving up in management? To compete and succeed, you need today’s best skills for managing, motivating, and collaborating with others. That’s exactly what you’ll find in this extraordinary 4 book package. Build a great team with Cathy Fyock’s The Truth About Hiring the Best : discover how to identify the best, reach them, recruit them, and choose among them! Cathy Fyock presents 53 bite-size, easy-to-use hiring techniques for finding hidden sources of talent… making great people want to work for you… asking the right questions… listening for the right answers… hiring like your organization’s future depends on it, because it does! Next, get the best from the people you have, with the latest version of Martha Finney’s classic, The Truth About Getting the Best from People . Finney’s expanded and improved Second Edition offers 60+ proven principles for achieving employee engagement practically 100% of the time. She’s added more than 15 brand-new truths for managing virtual teams, becoming more persuasive, overcoming unconscious biases, identifying and cultivating individual high performers, and more. Then, optimize your management effectiveness with Stephen P. Robbins’s The Truth About Managing People, Third Edition: 61 real solutions for the make-or-break problems faced by every manager. Learn how to overcome the real obstacles to teamwork… why too much communication can be as dangerous as too little… how to improve hiring and employee evaluations… how to heal “layoff survivor sickness”… how to manage a diverse culture, and lead effectively in a digital world. This edition is packed with new truths, including: how to nurture friendlier employees, manage a diverse age group, and lead ethically in tough times. Finally, in The Truth About Negotiations, Leigh L. Thompson teaches 46 proven negotiation principles: quick, easy ways to become a world-class negotiator. You’ll learn how to prepare for a negotiation within one hour… negotiate with people you hate (or love)… clearly identify your “best alternative” if a deal isn’t possible… use reason, respect, and reciprocity to extract a deal’s maximum potential value… create win-win solutions… establish enduring relationships. From hiring to motivation, negotiation to collaboration, this collection gives you hundreds of new best practices and skills for world-class management and leadership! From world-renowned management and HR experts Cathy Fyock, Martha I. Finney, Stephen P. Robbins, and Leigh Thompson

The Great Catapult
Author: Zeeger Vink
Publisher:
Release Date: 2020-07-05
Pages: 296
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the success and longevity of companies. THE GREAT CATAPULT shows the way in this global reality. This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within your business. Based on inside experience from some of the world's best-known brands, the book advocates INTEGRATED IP MANAGEMENT, the approach that lets IP step out of its legal shell and create a lasting competitive advantage through all operational functions. The book's lessons provide a head-start for anyone managing a company-from start-ups to listed multinationals-and empower all others involved in creating brand value, including marketers, investors and management consultants.