A "gorgeous" (New York Times) memoir that braids the evolution of one of America's most iconic branding campaigns with the stirring tales of the women who lived behind its facade - told by the inheritor of their stories. A New York Times Editors' Choice One of People Magazine's Best Books of Summer An Amazon Best Book of the Month An Indie Next Pick A Real Simple Best Book of 2018 In 1899, Allie Rowbottom's great-great-great-uncle bought the patent to Jell-O from its inventor for $450. The sale would turn out to be one of the most profitable business deals in American history, and the generations that followed enjoyed immense privilege - but they were also haunted by suicides, cancer, alcoholism, and mysterious ailments. More than 100 years after that deal was struck, Allie's mother Mary was diagnosed with the same incurable cancer, a disease that had also claimed her own mother's life. Determined to combat what she had come to consider the "Jell-O curse" and her looming mortality, Mary began obsessively researching her family's past, determined to understand the origins of her illness and the impact on her life of Jell-O and the traditional American values the company championed. Before she died in 2015, Mary began to send Allie boxes of her research and notes, in the hope that her daughter might write what she could not. JELL-O GIRLS is the liberation of that story. A gripping examination of the dark side of an iconic American product and a moving portrait of the women who lived in the shadow of its fractured fortune, JELL-O GIRLS is a family history, a feminist history, and a story of motherhood, love and loss. In crystalline prose Rowbottom considers the roots of trauma not only in her own family, but in the American psyche as well, ultimately weaving a story that is deeply personal, as well as deeply connected to the collective female experience.
jell o girls
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The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Spurred by the energy and progressive attitude of President Theodore Roosevelt and millions of immigrants flooding into our cities, American life saw tremendous change from 1900-1910. This volume offers a wealth of information on popular culture at the dawn of the 20th century.
Offers a close-up look at the history of this popular fruit-flavored dessert, describing its marketing and sales strategies, detailing such offbeat uses for the product as JELL-O shots and JELL-O wrestling, and presenting a variety of common and unusual r
Meatloaf, fried chicken, Jell-O, cake because foods are so very common, we rarely think about them much in depth. The authors of Cooking Lessons however, believe that food is deserving of our critical scrutiny and that such analysis yields many important lessons about American society and its values. This book explores the relationship between food and gender. Contributors draw from diverse sources, both contemporary and historical, and look at women from various cultural backgrounds, including Hispanic, traditional southern White, and African American. Each chapter focuses on a certain food, teasing out its cultural meanings and showing its effect on women's identity and lives. For example, food has often offered women a traditional way to gain power and influence in their households and larger communities. For women without access to other forms of creative expression, preparing a superior cake or batch of fried chicken was a traditional way to display their talent in an acceptable venue. On the other hand, foods and the stereotypes attached to them have also been used to keep women (and men, too) from different races, ethnicities, and social classes in their place."
LeRoy is best known as the "Birthplace of Jell-O," but few people know that in 1929 it had one of the finest private airports in the United States and was home to Amelia Earhart's airplane, the Friendship. In the 19th century, LeRoy was known for Igham University, one of the first colleges for women and the first to grant a four-year degree. First settled in 1797, LeRoy has produced patent medicines, salt, limestone, dynamite, plows, agricultural commodities, stoves, organs, insulators, and a myriad of other products. Located on the eastern edge of Genesee County and 30 miles southwest of Rochester, LeRoy originally depended on water power from the Oatka Creek and was soon serviced by several railroads. It was also a station on the Underground Railroad.
Looks at the history, evolution, and market status of more than six hundred brand name products.