improving the user experience through practical data analytics

Improving The User Experience Through Practical Data Analytics
Author: Mike Fritz
Publisher: Morgan Kaufmann
Release Date: 2015-03-03
Pages: 396
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Designing With Data
Author: Rochelle King
Publisher: "O'Reilly Media, Inc."
Release Date: 2017-03-29
Pages: 370
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move

Researching UX  Analytics
Author: Luke Hay
Publisher: SitePoint
Release Date: 2017-01-10
Pages: 176
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Harnessing The Power Of Social Media And Web Analytics
Author: Ayanso, Anteneh
Publisher: IGI Global
Release Date: 2014-02-28
Pages: 305
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Practical Web Analytics For User Experience
Author: Michael Beasley
Publisher: Newnes
Release Date: 2013-06-21
Pages: 256
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

100 Practical Ways To Improve Customer Experience
Author: Martin Newman
Publisher: Kogan Page Publishers
Release Date: 2018-08-03
Pages: 304
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

Experimental Design
Author: Paul D. Berger
Publisher: Springer
Release Date: 2017-11-28
Pages: 639
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still doing full justice to the mathematical rigor of the presentation and the precision of statements, making the text accessible for those who have little experience with design of experiments and who need some practical advice on using such designs to solve day-to-day problems. Additionally, an intuitive understanding of the principles is always emphasized, with helpful hints throughout.

User Research
Author: Stephanie Marsh
Publisher: Kogan Page Publishers
Release Date: 2018-03-03
Pages: 288
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Practical Site Reliability Engineering
Author: Pethuru Raj Chelliah
Publisher: Packt Publishing Ltd
Release Date: 2018-11-30
Pages: 390
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Create, deploy, and manage applications at scale using SRE principles Key Features Build and run highly available, scalable, and secure software Explore abstract SRE in a simplified and streamlined way Enhance the reliability of cloud environments through SRE enhancements Book Description Site reliability engineering (SRE) is being touted as the most competent paradigm in establishing and ensuring next-generation high-quality software solutions. This book starts by introducing you to the SRE paradigm and covers the need for highly reliable IT platforms and infrastructures. As you make your way through the next set of chapters, you will learn to develop microservices using Spring Boot and make use of RESTful frameworks. You will also learn about GitHub for deployment, containerization, and Docker containers. Practical Site Reliability Engineering teaches you to set up and sustain containerized cloud environments, and also covers architectural and design patterns and reliability implementation techniques such as reactive programming, and languages such as Ballerina and Rust. In the concluding chapters, you will get well-versed with service mesh solutions such as Istio and Linkerd, and understand service resilience test practices, API gateways, and edge/fog computing. By the end of this book, you will have gained experience on working with SRE concepts and be able to deliver highly reliable apps and services. What you will learn Understand how to achieve your SRE goals Grasp Docker-enabled containerization concepts Leverage enterprise DevOps capabilities and Microservices architecture (MSA) Get to grips with the service mesh concept and frameworks such as Istio and Linkerd Discover best practices for performance and resiliency Follow software reliability prediction approaches and enable patterns Understand Kubernetes for container and cloud orchestration Explore the end-to-end software engineering process for the containerized world Who this book is for Practical Site Reliability Engineering helps software developers, IT professionals, DevOps engineers, performance specialists, and system engineers understand how the emerging domain of SRE comes handy in automating and accelerating the process of designing, developing, debugging, and deploying highly reliable applications and services.

UX For The Web
Author: Marli Ritter
Publisher: Packt Publishing Ltd
Release Date: 2017-09-28
Pages: 306
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Learn how UX and design thinking can make your site stand out from the rest of the internet. About This Book Learn everything you need to know about UX for your Web Design. Design B2B, B2C websites that stand out from the competitors with this guide Enhance your business by improving customer accessibility and retention. Who This Book Is For If you're a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that. What You Will Learn Discover the fundamentals of UX and the User-Centered Design (UCD) Process. Learn how UX can enhance your brand and increase user retention Learn how to create the golden thread between your product and the user Use reliable UX methodologies to research and analyze data to create an effective UX strategy Bring your UX strategy to life with wireframes and prototypes Set measurable metrics and conduct user tests to improve digital products Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products In Detail If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You'll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We'll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We'll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we'll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG). Style and Approach This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.

Measuring The User Experience
Author: William Albert
Publisher: Morgan Kaufmann
Release Date: 2010-07-27
Pages: 336
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program. • Presents criteria for selecting the most appropriate metric for every case • Takes a product and technology neutral approach • Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

Library Analytics And Metrics
Author: Ben Showers
Publisher: Facet Publishing
Release Date: 2015-04-30
Pages: 224
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This book will inform and inspire librarians, archivists, curators and technologists to make better use of data to help inform decision-making, the development of new services and the improvement of the user experience. With the wealth of data available to library and cultural heritage institutions, analytics are the key to understanding their users and improving the systems and services they offer. Using case studies to provide real-life examples of current developments and services, and packed full of practical advice and guidance for libraries looking to realize the value of their data, this will be an essential guide for librarians and information professionals. Library Analytics and Metrics brings together a group of internationally recognized experts to explore some of the key issues in the exploitation of data analytics and metrics in the library and cultural heritage sectors, including: The role of data in helping inform collections management and strategy Approaches to collecting, analyzing and utilizing data Using analytics to develop new services and improve the user experience Using ethnographic methodologies to better understand user behaviours The opportunities of library data as ‘big data’ The role of ‘small data’ in delivering meaningful interventions for users Practical advice on managing the risks and ethics of data analytics How analytics can help uncover new types of impact and value for institutions and organizations. Readership: This book will be an invaluable resource for librarians and library directors interested in developing a data-driven approach to their service provision and decision making; students on library and information science courses; and managers and practitioners in other cultural heritage sectors such as museums, archives and galleries.

Basics Interactive Design  User Experience Design
Author: Gavin Allanwood
Publisher: Bloomsbury Publishing
Release Date: 2015-01-29
Pages: 184
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.

Creating Personal  Social  And Urban Awareness Through Pervasive Computing
Author: Guo, Bin
Publisher: IGI Global
Release Date: 2013-10-31
Pages: 440
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The recent emergence and prevalence of social network applications, sensor equipped mobile devices, and the availability of large amounts of geo-referenced data have enabled the analysis of new context dimensions that involve individual, social, and urban context. Creating Personal, Social, and Urban Awareness through Pervasive Computing provides an overview of the theories, techniques, and practical applications related to the three dimensions of context awareness. Through the exploration of emerging research trends of pervasive computing, this book is beneficial to professors, students, researchers, and developers interested this latest development in the field of context-awareness and pervasive computing.

7th International Conference On Practical Applications Of Agents And Multi Agent Systems  PAAMS 09
Author: Yves Demazeau
Publisher: Springer Science & Business Media
Release Date: 2009-03-08
Pages: 592
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

PAAMS, the International Conference on Practical Applications of Agents and Multi-Agent Systems is an evolution of the International Workshop on Practical Applications of Agents and Multi-Agent Systems. PAAMS is an international yearly tribune to present, to discuss, and to disseminate the latest developments and the most important outcomes related to real-world applications. It provides a unique opportunity to bring multi-disciplinary experts, academics and practitioners together to exchange their experience in the development of Agents and Multi-Agent Systems. This volume presents the papers that have been accepted for the 2009 edition. These articles capture the most innovative results and this year’s trends: Assisted Cognition, E-Commerce, Grid Computing, Human Modelling, Information Systems, Knowledge Management, Agent-Based Simulation, Software Development, Transports, Trust and Security. Each paper has been reviewed by three different reviewers, from an international committee composed of 64 members from 20 different countries. From the 92 submissions received, 35 were selected for full presentation at the conference, and 26 were accepted as posters.

Practical DataOps
Author: Harvinder Atwal
Publisher: Apress
Release Date: 2019-12-09
Pages: 275
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Gain a practical introduction to DataOps, a new discipline for delivering data science at scale inspired by practices at companies such as Facebook, Uber, LinkedIn, Twitter, and eBay. Organizations need more than the latest AI algorithms, hottest tools, and best people to turn data into insight-driven action and useful analytical data products. Processes and thinking employed to manage and use data in the 20th century are a bottleneck for working effectively with the variety of data and advanced analytical use cases that organizations have today. This book provides the approach and methods to ensure continuous rapid use of data to create analytical data products and steer decision making. Practical DataOps shows you how to optimize the data supply chain from diverse raw data sources to the final data product, whether the goal is a machine learning model or other data-orientated output. The book provides an approach to eliminate wasted effort and improve collaboration between data producers, data consumers, and the rest of the organization through the adoption of lean thinking and agile software development principles. This book helps you to improve the speed and accuracy of analytical application development through data management and DevOps practices that securely expand data access, and rapidly increase the number of reproducible data products through automation, testing, and integration. The book also shows how to collect feedback and monitor performance to manage and continuously improve your processes and output. What You Will Learn Develop a data strategy for your organization to help it reach its long-term goals Recognize and eliminate barriers to delivering data to users at scale Work on the right things for the right stakeholders through agile collaboration Create trust in data via rigorous testing and effective data management Build a culture of learning and continuous improvement through monitoring deployments and measuring outcomes Create cross-functional self-organizing teams focused on goals not reporting lines Build robust, trustworthy, data pipelines in support of AI, machine learning, and other analytical data products Who This Book Is For Data science and advanced analytics experts, CIOs, CDOs (chief data officers), chief analytics officers, business analysts, business team leaders, and IT professionals (data engineers, developers, architects, and DBAs) supporting data teams who want to dramatically increase the value their organization derives from data. The book is ideal for data professionals who want to overcome challenges of long delivery time, poor data quality, high maintenance costs, and scaling difficulties in getting data science output and machine learning into customer-facing production.

Learn Human Computer Interaction
Author: Christopher Reid Becker
Publisher: Packt Publishing Ltd
Release Date: 2020-09-18
Pages: 322
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

HCI is a field of study that involves researching, designing, and developing software solutions that solve human problems. With this book, you will learn how to build and deploy a software prototype that will allow you to test and iterate your human-centered solution.

Unstructured Data Analytics
Author: Jean Paul Isson
Publisher: John Wiley & Sons
Release Date: 2018-03-13
Pages: 432
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

Marketing Analytics
Author: Mike Grigsby
Publisher: Kogan Page Publishers
Release Date: 2018-04-03
Pages: 240
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Search Analytics For Your Site
Author: Louis Rosenfeld
Publisher: Rosenfeld Media
Release Date: 2011-07-06
Pages: 224
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.