hard sell

Book Title : Hard Sell
Author : Jamie Reidy
Publisher : Andrews McMeel Publishing
Release Date : 2010-09-14
Pages : 224
ISBN : 9780740788864
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

Book Title : Hard Sell Vs Soft Sell
Author : Sandra L. Bradley
Publisher :
Release Date : 1990
Pages : 112
ISBN : WISC:89032817611
Available Language : English, Spanish, And French
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Book Title : The Hard Sell
Author : John Bone
Publisher : Routledge
Release Date : 2017-03-02
Pages : 216
ISBN : 9781351888523
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

Book Title : Hard Sell
Author : Colin Clark
Publisher : eBook Partnership
Release Date : 2014-08-01
Pages : 355
ISBN : 9780957534728
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.

Book Title : Hard Sell
Author : Peter Ikeler
Publisher : Cornell University Press
Release Date : 2016-08-02
Pages : 240
ISBN : 9781501706080
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism.

Book Title : Why America is Such a Hard Sell
Author : Juliana Geran Pilon
Publisher : Rowman & Littlefield
Release Date : 2007-01-01
Pages : 285
ISBN : 0742551490
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

History offers ample proof of AmericaOs pride and prejudice, a twin handicap that prevents effective communication with the rest of the world. Using literature, political science, philosophy, and humor, the book explores some of the reasons for AmericaOs current predicament. It ends, however, on a positive note, describing some heartening initiatives, and expressing confidence in the sustaining power of the American spirit. Dr. Pilon's analysis should prove useful to scholars and practitioners, indeed to anyone interested in improving the interaction between America and the world.

Book Title : The Art of the Hard Sell
Author : Robert L. Shook
Publisher : Piatkus Books
Release Date : 1991
Pages : 224
ISBN : 074991131X
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Teaches high pressure sales techniques that are compatible with professionalism and having the customer's best interests at heart. It aims to inspire salespeople to dare to be different, to master the aggressive but subtle approach of hard selling without resorting to intimidation or manipulation.

Book Title : Entertainment education and the hard sell
Author : Joseph Turow
Publisher : Praeger Publishers
Release Date : 1981
Pages : 153
ISBN : UOM:39015002230327
Available Language : English, Spanish, And French
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Book Title : Soft Soap Hard Sell
Author : Vincent Vinikas
Publisher : Iowa State Press
Release Date : 1992
Pages : 168
ISBN : IND:30000027335110
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Book Title : The Hard Sell
Author : Dee Madigan
Publisher : Melbourne Univ. Publishing
Release Date : 2014-08-01
Pages : 255
ISBN : 9780522866315
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.