This is the classic work on the subject, tracing the history - architectural, botanical and social - of the glass houses, from Roman times, to the height of their popularity in the 18th and early 19th centuries.
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Only those who keep their wit and affections about them will survive the mass conditioning of the Organization, where confusion solemnly rules and conformity is king. As in our world itself, humanity prevails in the courage, love, and laughter of singular spirits--of men and women for whom life is an adventure no Organization can quell, and whose souls remain their own.
The glasshouses of the nineteenth century represent a remarkable confluence of opposites in architecture and technology. The architecture was designed to create an artificial climate in which people could return to paradise, and yet the technical means employed were also basic to the century's developing industrial grime -the other side of paradise. Enriched by more than 700 illustrations, Houses of Glass chronicles these pristine structures as they evolved from hothouses into exhibition halls, ballrooms, and theaters. Georg Kohlmaier is an architect and Barna von Sartory a sculptor. They have collaborated on many books and articles on contemporary architecture.
From mom-and-pop shops to mega brands, from B2B to B2C, one common theme exists: consumers are leading the course of marketing. Today, successful companies do not talk "at" the customer; they talk "with" them, honestly and humanly. This expectation of honest communication and brand transparency has started a revolution. People are savvier and less apt to fall for a manufactured backstory - and they lose interest quickly in marketing jargon. For the first time in history, the truth sells. Brands in Glass Houses shines light on businesses that are revealing themselves authentically, not just as a marketing tactic, but also as a way of doing business. It shows you how to provide interesting content so that customers can connect with your brand on an emotional level, thus making them more eager to buy from you, talk about you, share their experiences with you, and ultimately, listen to what you have to say. Brands in Glass Houses takes you through the complete marketing lifecycle, from uncovering your brand story, to using content marketing services to give away knowledge and build trust, to being consistent through an editorial calendar. With this book, you will lose the fear of being too transparent and recognize opportunities to educate and engage with your target audience through content marketing tactics such as blogs, social media, newsletters, and more. Discovering your brand stories, and telling them in the right places, at the right times, to the right people, will help you connect through actionable content that has a purpose. Through step-by-step guides, checklists, examples, and true stories from a content marketing agency, marketers will learn how to look at their own messaging and find ways to talk about products and services authentically and humanly. Those who are just getting started in this new age of communication will be inspired by dozens of examples of how companies are telling their stories through purposeful content and living in glass houses for the world to see. Those who have a solid foundation with content will be inspired by examples of others who are using transparent marketing as a tool to create brand stories that people believe in and want to be a part of. Even experienced marketers who already believe in the power of content will find value in Brands in Glass Houses, as the book shows ways to empower brand evangelists and employee evangelists to authentically engage. Of course, when you lift the veil, both the good and bad appear for all to see. Negative reviews and comments can happen even to the best of companies. It's how you handle them - authentically and professionally - that can actually put you back on top. Brands in Glass Houses gives play-by-play examples of what not to do when a crisis arises, based on real responses from companies that have felt the heat. As demand for the truth continues, the ability to be transparent and use authentic content to connect to the people buying your products and services is in your hands. Once the "sell" is removed from your messaging, your authority and trustworthiness will increase ... and so will the growth to your bottom line.
College freshman Claire Danvers has had enough of her nightmarish dorm situation, where the popular girls never let her forget just where she ranks in the school's social scene: somewhere less than zero. When Claire heads off-campus, the imposing old house where she finds a room may not be much better. Her new roommates don't show many signs of life. But they'll have Claire's back when the town's deepest secrets come crawling out, hungry for fresh blood. Watch a Windows Media trailer for this book.
A chilling and revelatory appraisal of the new faces of espionage and warfare on the digital battleground Shortly after 9/11, Joel Brenner entered the inner sanctum of American espionage, first as the inspector general of the National Security Agency, then as the head of counterintelligence for the director of National Intelligence. He saw at close range the battleground on which adversaries are attacking us: cyberspace. Like the rest of us, governments and corporations inhabit “glass houses,” all but transparent to a new generation of spies who operate remotely from such places as China, the Middle East, Russia, and even France. In this urgent wake-up call, Brenner draws on his extraordinary background to show what we can—and cannot—do to prevent cyber spies and hackers from compromising our security and stealing our latest technology.
For over a year, Philadelphia has been plagued by a serial killer dubbed the Plate Glass Killer by the media. But finally, the police think they've caught a break – a man has been arrested at the site of the most recent murder, covered in the victim's blood. The man taken into custody is Henry Tyder, the scion of one of the most socially prominent families on Philadelphia's Main Line, a family that possesses the largest tracts of real estate in the city. He's also a hopeless alcoholic, frequently homeless and often estranged from his family. Although Tyder has apparently confessed to the crime, his attorney believes him to be too disordered to be capable of actually committing the crimes and asks Gregor Demarkian, retired head of the FBI's Behavioral Sciences Unit, to look into the case. Gregor, however, has other things on his mind – after having been away for nearly a year without a word to him, his live-in girlfriend, Bennis Hannaford, has returned to Cavanaugh Street. And everyone seems to have seen her but Gregor. While he waits for Bennis to finally appear, Gregor finds himself enmeshed in complex case of the Plate Glass Killer. Specifically, what would have drive Tyder to confess to crimes he was seemingly incapable of committing and, more importantly, if Tyder isn't the killer, then who really is behind the murders of the Plate Glass Killer.