epic content marketing

Book Title : Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release Date : 2013-09-27
Pages : 352
ISBN : 9780071819916
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Book Title : Summary Epic Content Marketing
Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release Date : 2015-07-01
Pages : 9
ISBN : 9782511035788
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less". This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently provide the best information. By doing this, your customers will be grateful and become loyal to your company. Your epic content marketing should: • Help the customer • Be consistent • Be authentic • Avoid sales speak • Be the best Added-value of this summary: • Save time • Sell more and market less • Engage your customers and motivate them to take action To learn more, read “Epic Content Marketing” and find out how to market high quality information that leads to loyal customers!

Book Title : Content Marketing for PR
Author : Trevor Young
Publisher : Digital Citizen
Release Date : 2019-09-16
Pages : 384
ISBN : 9780648669616
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

Book Title : Global Marketing Strategies for the Promotion of Luxury Goods
Author : Mosca, Fabrizio
Publisher : IGI Global
Release Date : 2016-03-31
Pages : 329
ISBN : 9781466699595
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Book Title : Secret no more
Author : Jonathan Løw
Publisher : BoD – Books on Demand
Release Date : 2018-09-05
Pages : 204
ISBN : 9788793607293
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Secret no more! is an inspiring collection of articles written by 45 successful entrepreneurs, leaders and innovators from across the globe. Young tech gurus, experienced top-level CEOs, leadership experts and social entrepreneurs come together to share their secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. Some people might argue that once exposed, a secret loses all its power. The philosophy of this book is the opposite. We believe that if you have knowledge, let others light their candles in it. Including contributions from: • Cesar Hidalgo • Guy Kawasaki • Joe Pulizzi • Robin Sharma • Selina Juul • Tania Ellis • Tony Ulwick • and many others ...

Book Title : Content Marketing Strategies For Dummies
Author : Diamond
Publisher : John Wiley & Sons
Release Date : 2015-12-21
Pages : 408
ISBN : 9781119154563
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Book Title : The Marketing Performance Blueprint
Author : Paul Roetzer
Publisher : John Wiley & Sons
Release Date : 2014-07-23
Pages : 256
ISBN : 9781118883587
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Book Title : Everybody Writes
Author : Ann Handley
Publisher : John Wiley & Sons
Release Date : 2014-09-02
Pages : 320
ISBN : 9781118905616
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Book Title : Content Marketing
Author : Ralf Percy
Publisher : Independently Published
Release Date : 2019-05-21
Pages : 148
ISBN : 1099558786
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Do you want to kick-off your successful content marketing business? As a writer, you can enter the lucrative world of content marketing and secure a successful, high-income career.Writers used to earn pennies. Today, everyone needs good writing. It's a commodity that has made content marketers high in demand. If you can learn how to create content that performs for your clients, you'll never be without work again. Better yet, you'll earn more than doctors do!In Content Marketing, I will teach you the system that will take you from zero to high flyer in the world of content marketing. Learn to apply your writing skills in the marketing arena, and you will be amazed at the results you can get. This is the career you've been waiting for!In this step-by-step guide you'll learn: -How exactly to build an amazing opt-in offer-Where the money is and how to get it-How to create the right content, then 10X your results-To understand what it takes to be a great copywriter-How to build fantastic landing pages that sell things like hot cakes-How to market content on Facebook for wider reachWith this all-in-one get-started guide, you'll unpack the most direct route to becoming a competent, in-demand content marketing writer - in just a few days.Get into content marketing when you apply the tried and tested tips in this guide. There's no time like right now to begin your new, lucrative career!Become a content marketing superstar with this easy guide. Buy it now and start writing! This book will cover: Content Marketing Epic content marketing content marketing strategy content marketing writing blogging for beginners content marketing books epic content marketing

Book Title : The One Page Content Marketing Blueprint
Author : Prafull Sharma
Publisher :
Release Date : 2020-05-30
Pages : 260
ISBN : 9354069231
Available Language : English, Spanish, And French
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EBOOK SYNOPSIS:

Having a hard time coming up with a content marketing strategy that works? Looking for a map that will take you from zero to content marketing success as fast as possible... without the frustration and overwhelm? Use this step-by-step guide to launch a winning content marketing strategy in 90 days, and 2X your inbound traffic, leads, and sales.