Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
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From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: the epidemic is driven not by evolution but by some malevolent intelligence. Standing against this unimaginable threat is a small group, assembled under the strictest secrecy. Their best weapon is hulking former football star Perry Dawsey, left psychologically shattered by his own struggles with this terrible enemy, who possesses an unexplainable ability to locate the disease’s hosts. Violent and unpredictable, Perry is both the nation’s best hope and a terrifying liability. Hardened CIA veteran Dew Phillips must somehow forge a connection with him if they’re going to stand a chance against this maddeningly adaptable opponent. Alongside them is Margaret Montoya, a brilliant epidemiologist who fights for a cure even as she reels under the weight of endless horrors. These three and their team have kept humanity in the game, but that’s not good enough anymore, not when the disease turns contagious, triggering a fast countdown to Armageddon. Meanwhile, other enemies join the battle, and a new threat — one that comes from a most unexpected source — may ultimately prove the most dangerous of all. Catapulting the reader into a world where humanity’s life span is measured in hours and the president’s finger hovers over the nuclear button, rising star Scott Sigler takes us on a breathtaking, hyper-adrenalized ride filled with terror and jaw-dropping action. Contagious is a truly grand work of suspense, science, and horror from a new master. From the Hardcover edition.
DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div
This book provides an introduction to homeopathic philosophy, discusses the side-effects of vaccines, and succinctly outlines the homeopathic prevention and treatment of childhood illnesses, tropical diseases, and sexually transmitted diseases.
Far from being the province of magic, witchcraft, and sorcery, indigenous understanding of contagious disease in Africa and elsewhere in the developing world very often parallels western concepts of germ theory, according to the author. Labeling this 'indigenous contagion theory (ICT),' Green synthesizes the voluminous ethnographic work on tropical diseases and remedies_as well as 20 years of his own studies and interventions on sexually transmitted diseases, AIDS, and traditional healers in southern Africa_to demonstrate how indigenous peoples generally conceive of contagious diseases as having naturalistic causes. His groundbreaking work suggests how western medical practitioners can incorporate ICT to better help native peoples control contagious diseases.
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
THE STORY: Takes place in the Greenwich Village apartment of Sam Harway, artist, and Robbie Winters, newspaper reporter. Robbie's sister, Sally, wide-eyed and fresh from the farm, unexpectedly arrives in the big city looking for a place to stay,
I wasn’t afraid of death. If I died, it would be over. My worst fear wasn’t of dying, it was of living. Living, while everyone around me had their flesh savagely torn from their bodies to be shoved into the festering and ever-hungry mouths of zombies. It terrified me, right down to my very core, to be alive while the rest of the world was dead. During the Second Great Depression, twenty-four year old Orissa Penwell is forced to drop out of college when she is no longer able to pay for classes. Unable to find a job, she moves in with her aunt in Indianapolis. Down on her luck, Orissa doesn’t think she can go any lower. She couldn’t be more wrong. A virus breaks out across the country, leaving the infected crazed, aggressive and very hungry. Orissa is used to only being responsible for herself. When she finds herself a reluctant leader of a group of survivors, she must make a choice: set aside her issues and help the others or go off alone in search of her own family and friends.
Depression is the world’s most common mood disorder, and it is spreading like a viral contagion. You can’t catch depression in the same way you catch a cold, but the latest research provides overwhelming support that moods spread through social conditions, defining depression as more a social problem than a medical illness. Our social lives directly shape our brain chemistry and powerfully affect the way we think and feel—and our brains can change for the better with healthy social circumstances as much as they can change with medication. Drugs may address some of depression’s symptoms, but Dr. Yapko convincingly argues that we need to treat depression at its root, by building social skills and improving relationships, in order to halt the spread of this debilitating disorder. Filled with practical exercises and illustrative examples, his groundbreaking plan guides readers to identify key social patterns that reinforce depression so they can learn the skills to overcome depression and even prevent new episodes from occurring. Provocative and controversial as well as prescriptive and hopeful, Depression Is Contagious investigates the social phenomenon of depression’s epidemic-like spread while offering a more realistic road to recovery.
|Book Title||: The Plague No Contagious Disease Or The Infection of the Plague Seldom If Ever Communicated by Touching of Persons Infected Or of Goods Broughts from Infected Places|
|Author||: Sir Richard Manningham|
|Release Date||: 1744|
|Available Language||: English, Spanish, And French|