Developed to meet the demand for a low-cost, high-quality history book, this economically priced version of THE AMERICAN EXPERIMENT, Third Edition offers readers the complete narrative while limiting the number of features, photos, and maps. All volumes feature a paperback, two-color format that appeals to those seeking a comprehensive, trade-sized history text. Approaching the American history survey course in an innovative way, this text features a more expansive definition of political history that includes all forms of politics, not just electoral politics, while simultaneously incorporating cultural history. With the specific aim of expanding history beyond elite actors, THE AMERICAN EXPERIMENT emphasizes everyday work, family life, customs, and objects of cultural history to address its four themes: the role of government, American identity, the broad concept of culture, and America and the world. The Third Edition features an enhanced thematic approach that helps students understand America's development as an experiment in politics, culture, and identity, within a global context. Available in the following options: CENGAGE ADVANTAGE BOOKS: THE AMERICAN EXPERIMENT, Third Edition (Chapters 1-32); Volume 1: To 1877 (Chapters 1-16); Volume 2: Since 1865 (Chapters 16-32). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Well respected for its exceptional scholarship, readability, and accessibility, SOCIOLOGY is available at an affordable price. With a dynamic critical-thinking focus and a theoretically balanced presentation, this Advantage book is noteworthy for its use of SQ3R (Survey, Question, Read, Recite, Review), its built-in student study guide, and its solid research orientation to the basic principles of sociology. Fascinating examples of high-interest topics, such as cyber bullying and stratification and the social impact of Hurricane Katrina, as well as current information on race, aging, globalization, religion, and mental health issues, ensure that this latest version of Shepard’s respected text is contemporary and relevant. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Packed with current examples you can easily relate to, Tischler’s INTRODUCTION TO SOCIOLOGY, 11E delivers comprehensive, up-to-date coverage in a succinct and affordable format. The author begins by equipping you with tools for success, including tips for how to read, study, and take tests more effectively. A built-in study guide and practice tests ensure thorough understanding. The text threads two basic ideas throughout: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. With its streamlined 16 chapters, INTRODUCTION TO SOCIOLOGY, 11E delivers cutting-edge coverage that is concise yet thorough--and makes sociology completely accessible. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Developed to meet the demand for a low-cost, high-quality history book, the Advantage Edition of THE AMERICAN PAST, Ninth Edition offers readers the complete narrative while limiting the number of photos, features, tables, and maps. Author Joseph R. Conlin’s award-winning teaching and writing styles are reflected in this colorful look at the individuals, events, and ideas that have shaped our nation’s past. Organized into short chapters and updated with new insights into recently published research, this text sets the story in a political context, weaving in social, cultural, economic, intellectual, constitutional, diplomatic, and military events along the way. Conlin’s popular How They Lived vignettes--many of which are new in this edition--bring historical stories to life and emphasize the human and social dimensions of history. With its literary prose style and its unifying voice, THE AMERICAN PAST, Ninth Edition will capture and hold your students’ interest as it guides them on an eye-opening walk through the past. Available in the following split options: CENGAGE ADVANTAGE BOOKS: THE AMERICAN PAST, Ninth Edition (Chapters 1-52), ISBN: 978-1-111-34339-2; Volume I: To 1877 (Chapters 1-24), ISBN: 978-1-111-34335-4; Volume II: Since 1865 (Chapters 24-52), ISBN: 978-1-111-34340-8. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Sustainability is the integrating theme of this current and thought-provoking book. SUSTAINING THE EARTH provides the basic scientific tools for understanding and thinking critically about the environmental problems we face. About half the price of other environmental science texts, this 14-chapter, one-color core book offers an integrated approach that emphasizes how environmental and resource problems and solutions are related. The concept-centered approach transforms complex environmental topics and issues into key concepts that students will understand and remember. By framing the concepts with goals for more sustainable lifestyles and human communities, students see how promising the future can be. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
A cost-effective alternative to traditional Business Law texts, ESSENTIALS OF BUSINESS LAW, 4TH Edition delivers in-depth coverage of the core topics, especially contracts, in a concise, paperback format. Beatty and Samuelson deliver the material in their hallmark accessible style with story-telling, cases, and business applications that grab student interest. Fostering active learning throughout the text, the authors teach by example, and show students how to think through issues from a lawyer's perspective. No other text puts concepts into practice so effectively while teaching students why business law matters to their future careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
LAW FOR BUSINESS offers a practical approach to law that emphasizes current, relevant topics you need to succeed in contemporary business. Cases throughout the text highlight issues such as trademark infringement, computer tampering, pollution, agency, and employment-at-will. Plus, timely coverage of business ethics and the law gives you new insight into recent corporate scandals and indictments. Ashcroft and Ashcroft use short chapters, a four-color design, real-world examples and applications, and integrated learning objectives to make business law approachable and engaging for all students. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Brief, visual, and relevant, THE POWER OF ART, 2e delivers an engaging, jargon-free survey for the art appreciation course. Richard and Susan Lewis open students’ eyes to the power of art with their captivating writing, so lively and succinct that students are able to complete their reading quickly, concentrate on the accompanying illustrations, and come to class prepared. The book’s reproductions -- larger than in other art appreciation texts -- make it easier for students to focus on key details important to understanding the artwork. The text does an exceptional job of focusing on the Western tradition while incorporating non-Western material in key points to demonstrate cultural intersections and mutual influences. Clear discussions of artistic forms and art in Western culture are complemented by boxed features like the new Art Issues, Art News, and Global View that highlight the relevance of art today, controversial topics, and the impact of non-Western cultures on the West. In addition to its excellent art history coverage, THE POWER OF ART features a diverse mix of artists and spotlights the latest technologies used to create art. This solid text also is bolstered by innovative supplements like PowerLecture, a Digital Image Library, ArtExperience Online, WebTutor Toolbox, and more. The Advantage pricing of this text delivers an unrivaled value for instructors and students alike. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Interesting, clear, and applied, BUSINESS LAW TODAY, THE ESSENTIALS: TEXT AND SUMMARIZED CASES, 11E is a concise guide to the law and what it means in the business world -- from contracts and secured transactions to warranties and government regulations. Easy to understand with an engaging writing style that is matched by vibrant visuals, BUSINESS LAW TODAY: THE ESSENTIALS includes coverage of contemporary topics that impact not only the business world, but also the reader’s personal life. The book examines timely issues, such as the financial crisis and its impact on business law, identity theft, immigration law, and diversity issues. Fascinating features and intriguing cases highlight the practicality of the concepts highlighted in the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.