advertising

Advertising
Author: Tony Yeshin
Publisher: Cengage Learning EMEA
Release Date: 2006
Pages: 465
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

Advertising
Author: Murthy
Publisher: Excel Books India
Release Date: 2009
Pages: 418
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Advertising The American Dream
Author: Roland Marchand
Publisher: Univ of California Press
Release Date: 1985
Pages: 448
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Advertising To The American Woman  1900 1999
Author: Daniel Delis Hill
Publisher: Ohio State University Press
Release Date: 2002
Pages: 329
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

Advertising 2 0
Author: Tracy L. Tuten
Publisher: Greenwood Publishing Group
Release Date: 2008
Pages: 202
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Advertising Management
Author: Manendra Mohan
Publisher: Tata McGraw-Hill Education
Release Date: 1989
Pages: 430
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Advertising Management
Author: Batra
Publisher: Pearson Education India
Release Date: 2009
Pages: 768
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Advertising To Children In China
Author: Kara K. W. Chan
Publisher: Chinese University Press
Release Date: 2004
Pages: 206
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Global Marketing And Advertising
Author: Marieke de Mooij
Publisher: SAGE
Release Date: 2010
Pages: 323
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Advertising In India
Author: Oma Gupta
Publisher: Gyan Publishing House
Release Date: 2005
Pages: 232
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index