advertising and promotion

Advertising And Promotion
Author: Chris Hackley
Publisher: SAGE
Release Date: 2017-11-13
Pages: 384
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor’s manual, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Advertising And Promotion  An Integrated Marketing Communications Perspective
Author: Michael Belch
Publisher: McGraw-Hill Education
Release Date: 2011-01-25
Pages: 864
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Advertising And Promotion Management
Author: Raghubir Dayal
Publisher: Mittal Publications
Release Date: 1996
Pages: 324
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Advertising And Promotion Management
Author: John R. Rossiter
Publisher: McGraw-Hill College
Release Date: 1987
Pages: 647
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Launch  Advertising And Promotion In Real Time
Author: Solomon
Publisher: Flat World Knowledge
Release Date: 2009
Pages:
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Fashion Advertising And Promotion
Author: Jay Diamond
Publisher: Fairchild Books
Release Date: 1999
Pages: 437
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

Advertising  Promotion  And New Media
Author: Marla R. Stafford
Publisher: Routledge
Release Date: 2015-03-26
Pages: 400
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Advertising And Promotion
Author: Jeremy Fitzgerald
Publisher: Black Cat-Cideb
Release Date: 2001
Pages: 96
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

Online Advertising And Promotion  Modern Technologies For Marketing
Author: Hanafizadeh, Payam
Publisher: IGI Global
Release Date: 2012-04-30
Pages: 248
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Advertising And Promotion
Author: George Edward Belch
Publisher:
Release Date: 2009
Pages: 838
ISBN:
Available Language: English, Spanish, And French
EBOOK SYNOPSIS:

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.