The chapters are very contemporary and address the current issues in marketing. The book will help lecturers and students by providing practical activities that will help to consolidate and enhance learning in the area of marketing. Frances Ekwulugo, University of Westminster Marketing, a brief introduction is an accessible and engaging introduction to the practice and theory of marketing. The book is based on an active learning approach which is demonstrated through a series of short case studies, practical examples and activities which encourages students to draw upon their own experiences. Marketing principles are effectively applied to a wide variety of contemporary contexts: entrepreneurial and small business contexts, the not-for-profit as well as the private sector, business to business markets and business to consumer marketing. As an introductory text it is written for students fresh into the study of marketing. It can be used in the classroom by students following full or part-time business and management courses at university or college but is also suitable for those studying at home as part of a distance learning program or for their own interest and self-development.
a brief introduction
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A Brief Introduction to the New Testament is a concise and more pedagogical version of Bart D. Ehrman's best-selling The New Testament: A Historical Introduction to the Early Christian Writings, 3/e. Retaining the approach of the longer textbook while condensing and simplifying much of its material, this volume looks at the New Testament from a consistently historical and comparative perspective and emphasizes the rich diversity of the earliest Christian literature. Rather than shying away from the critical problems presented by these books, Ehrman addresses the historical and literary challenges they pose. He shows why scholars continue to argue over such significant issues as how the books of the New Testament came into being, what they mean, and how they relate to contemporary Christian and non-Christian literature. Distinctive to this study is its emphasis on the historical, literary, and religious milieu of the Greco-Roman world, including early Judaism. Features: * Covers the fundamentals of New Testament scholarship in an engaging style, making challenging material easily understandable to undergraduates in introductory courses * Retains the numerous pedagogical devices from the longer textbook: "What to Expect" and "At a Glance" boxes introduce and provide summaries of the material covered in each chapter "Something to Think About" and "Some More Information" boxes offer thought-provoking asides * Adds new study aids: Key Terms (each appearing in boldface the first time it is used), Questions for Study and Reflection, and a greatly expanded Glossary * Offers streamlined coverage--this volume is nine chapters shorter than The New Testament: A Historical Introduction to the New Testament, 3/e * Includes a full-color eight-page insert on archaeology * A Student Website contains chapter summaries, guides for reading, and self-quizzes An Instructor's Manual provides chapter summaries, student reading guides, pedagogical suggestions, and exam questions and answers Ideal for undergraduate and seminary classes in the New Testament, Biblical Studies, and Christian Origins, A Brief Introduction to the New Testament is an accessible, clearly written introduction that encourages students to consider the historical issues surrounding these writings.
Anthropologists have always put language at the centre of their agenda. So too have linguists. Anthropological linguistics, the amalgam of the two disciplines, aims to document and examine how language mirrors social structure and cultural-specific thought patterns. Linguistic Anthropology: A Brief Introduction -- the third edition of Marcel Danesi's popular text -- provides a concrete method for studying the relation between language and society. This book is ideal for introductory-level courses in linguistics that adopt a cultural focus and is also suitable for supplementary use in more theoretical linguistics courses. The new edition has been restructured and streamlined to make it a better fit for one-semester courses. Written in Danesi's accessible and engaging style, this book will also appeal to a broad audience of language students, scholars, and enthusiasts.
Based on the authors’ highly successful text Fundamentals of Fluid Mechanics, A Brief Introduction to Fluid Mechanics, 5th Edition is a streamlined text, covering the basic concepts and principles of fluid mechanics in a modern style. The text clearly presents basic analysis techniques and addresses practical concerns and applications, such as pipe flow, open-channel flow, flow measurement, and drag and lift. Extra problems in every chapter including open-ended problems, problems based on the accompanying videos, laboratory problems, and computer problems emphasize the practical application of principles. More than 100 worked examples provide detailed solutions to a variety of problems.
This concise, elegantly written paperback volume on the essential elements of sociology is perfect as the sole textbook for a brief introductory course or as a core text to be supplemented with other readings.
Crumley introduces four core areas in contemporary philosophy of the mind: the mind/body problem, mental content (intentionality), mental causation, and the nature of consciousness. The book is distinctive in its further coverage of such fascinating topics as the nature of mental images, theories of concepts, and whether or not computers can think.
One of the most profound philosophical problems is the nature of mind and its relationship to the body. A Brief Introduction to the Philosophy of Mind provides an introduction, written in clear language, to the various theories of the mind-body relationship, as well as a host of related philosophical discussions about mind and consciousness. The central theories, such as Cartesian Dualism, parallelism, epiphenomenalism, and supervenience among others, are presented in historical order. Their claims, their strengths and weaknesses, and how they ultimately relate to one another and to other philosophical questions are explored objectively, allowing readers to decide for themselves which theories are best.
This popular introductory textbook provides an overview of more than 3 million years of human prehistory. Written in an accessible and jargon-free style, this engaging volume tells the story of humanity from our beginnings in tropical Africa up to the advent of the world’s first urban civilizations. A truly global account, World Prehistory surveys the latest advances in the study of human origins and describes the great diaspora of modern humans in the millennia which followed as they settled Europe, Asia and the Americas. Later chapters consider seminal milestones in prehistory: the origins of food production, the colonization of the offshore Pacific and the development of the first more complex human societies based, for the most part, on agriculture and stock raising. Finally, Fagan and Durrani examine the prevailing theories regarding early state-organized societies and the often flamboyant, usually volatile, pre-industrial civilizations which developed in the Old World and the Americas. Fully updated to reflect new research, controversies, and theoretical debates, this unique book continues to be an ideal resource for the beginner first approaching archaeology. Drawing on the experience of two established writers in the field, World Prehistory is a respected classic which acquaints students with the fascinations of human prehistory.
A current and concise introduction to the largest component of the Bible examines the origins, history, and development of the Old Testament, along with the editorial history underlying its various parts, providing incisive commentary on the diverse books, including the five books of Moses, the prophetic books, the Psalms, and such shorter texts as the books of Job, Ruth, Song of Songs, and Ecclesiastes.
This book provides an introduction to the theory and practice of diplomacy and its vital role in an era of increasing international uncertainty. The work employs a distinctive "diplomatic perspective" on international relations and argues that the experience of conducting diplomacy gives rise to a set of priorities: first, the peaceful resolution of disputes; second, the avoidance of unwanted conflict; and, third, the minimization of the intensity of violent conflict where it has become unavoidable. It argues that changes in the international system require a shift in priorities from the diplomacy of problem-solving by building institutionalized cooperation, to the diplomacy of managing relationships between people. Divided into three sections, the first examines what is meant when we talk about diplomacy, why we need diplomats, and the operations of the modern diplomatic system of states. The second discusses the "three bads," about which people generally worry: bad leaders, bad media, and bad followers. The idea of "bad" is considered in terms of the moral character, professional competence, and the consequences of what people do for us. The final section discusses diplomacy and bad diplomats, reviewing what people can do to help themselves and the professionals be good diplomats. This book is intended as a primary text for courses in international diplomacy and as a supplementary text for courses on contemporary issues in international relations.